So Yummy x Coca Cola Brands

Custom Content Shoppable Content

10.2M+ Impressions

3.57M+ Views

118K+ Engagements

613K+ Clicks to Cart

Driving Seasonal Sips and Sales for Coca-Cola Brands with Scroll-Stopping Recipes and Seamless Shoppable Media

The Goal

The Coca-Cola Company sought to increase sales lift and shopper conversion for its Minute Maid, Simply, and Gold Peak brands across key retail channels. The task was to create culturally resonant, full-funnel content that could drive awareness, inspire usage during seasonal moments, and deliver high-performing assets for retail media—ultimately turning inspiration into action through a seamless path to purchase.

The Partnership

So Yummy partnered with The Coca-Cola Company to create seasonal, co-branded content for Minute Maid, Simply, and Gold Peak—leveraging its 63M+ social following with original recipe videos and stylized photography. The campaign combined organic reach with paid, geo-targeted shoppable media via Walmart, seamlessly driving consumers from inspiration to purchase.

Content Theme

video 1

video 2

video 3

Sip, Savor, and Chill With These Minute Maid® Summer Delights

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Shake up your summer with bold Minute Maid® flavors—these easy, eye-catching sips turn everyday moments into delicious reasons to celebrate.

Boba | Snow Cones | Lemon Ice Pack | Fruit Straws | Ice Pop

Make the simple moments shine and mix up the holiday season with delicious Simply sips!

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From cozy nights to festive bites, Simply’s seasonal sips make it easy to mix, sip, and celebrate the holidays in delicious style.

Create real moments of gold this holiday season, with Gold Peak Iced Tea.

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From festive feasts to quiet cozy moments, Gold Peak Iced Tea brings real comfort and feel-good flavor to every holiday gathering.

Inspiring seasonal creativity and driving sales for Coca-Cola brands through platform-tailored content and a full-funnel retail strategy.

Organic

3 Videos (1 per brand) | Cutdowns Tailored for Social Platforms (7x) | Each Video Aligned With Seasonal Moments

Shoppable

18+ Shoppable Assets (Including 6 videos and 12+ display/social units)

Custom Photography

3 custom photoshoots | 124 retouched stills across 12+ set designs, tailored for seasonal storytelling and retail integration

Organic

Shoppable

Custom Photography

Organic

Across Minute Maid, Simply, and Gold Peak, So Yummy’s organic content consistently exceeded performance benchmarks, over-delivering on guaranteed impressions by up to 1.83x.

Overall Organic Performance

76.7M+

Impressions

58.6M+

Views

57M+

Reach

437K+

Engagements

430K+

Clicks

322.5K+

Likes

17.3K+

29K+

Saves

So Yummy’s Coca-Cola content ranked #1 and #2 as the most-viewed beverage videos on Facebook in 2024—leading the category with standout creative.

Shoppable

The paid campaign, made shoppable at Walmart, drove 35K+ tracked purchases and $3M+ in sales—seamlessly turning inspiration into action across all three brands.

Shoppable Performance

613K+

Clicks

5.2%

Sales Lift

35K+

Tracked Purchases

Shoppable at Walmart

Custom Photography

So Yummy produced custom photoshoots for Minute Maid, Simply, and Gold Peak, capturing 124 retouched stills across 12+ styled sets. Designed to reflect seasonal moments, the imagery brought each brand to life with vibrant, retail-ready visuals.