First Media x Disenchanted

Custom Content
64.6M+ Video Views​
105M+ Impressions
37.6M+ Reach
417.8K+ Engagement
20K+ Link Clicks
6.8K+ Saves
314K+ Likes

Driving Awareness for Disney’s Disenchanted with Co-Branded Content and Princess-Themed Recipes

The Goal

Disney sought to reignite excitement for the beloved Enchanted franchise and build anticipation for the release of Disenchanted. With over 15 years since the original film's debut, they partnered with us to drive awareness and engagement through creative, social-first content.

The Partnership

Disney came to First Meida to drive awareness and boost viewership for Disenchanted through co-branded content shared with over 180 million followers across So Yummy and Blossom. The campaign featured top-down recipe and DIY videos, culminating in a studio-hosted princess party showcasing the creative ideas.
Content Theme

A Picture-Perfect Princess Party - Blossom

Bring the princess fairytale to life with this royal viewing party that no one will want to miss! Your little ones will have a ball at this princess-themed party featuring Disney+'s Disenchanted film. From fanciful glimmering lit curtains to glittery crowns, the kids will have a night to remember while following along the journey of Princess Giselle.​
Magic Wands​ | DIY Royal Custom Crown​ | Furry Friends Party Favor​ | Upcycled Fairy Mirror ​| Magical Movie Viewing Ten

Fit for a Princess Pastry Party - So Yummy

Giselle is back! And we’re so excited to welcome her and her family into our homes again. We’ve been preparing for this magical moment for 15 years! So, join us as we journey to create the perfect spread fit for a princess.​
Candied Flower Petit Fours​ | Magic Lemonade​ | Playful Pavlova​ | Pip the Chipmunk Cookies​ | Wishing Well Cake

Fairy Tale Party Ideas

Transport your guests into their own Disenchanted fairy tale with these party ideas!
Clocktower Centerpiece | Royal Jar Favors | Stained Glass Cookies | Castle Cake Cones

Content that Breaks through the social noise and drives awareness for release of Disenchanted.

Organic


3 Videos | 3-4 minute videos featuring 5 ideas in each.

Custom Photography


30 retouched stills–2 stills per recipe/idea with full usage rights.

Paid Boost

Boosting of organic content to target key audiences and encourage tune in of the film.
Organic


The organic videos drove significant awareness and encouraged streams for the Disenchanted movie by OVER-DELIVERING ON THE GUARANTEE BY >7X​

Organic Campaign- Overall Performance​
64M+
Views​
105M+
Impressions
37M+
Reach
418K+
Engagements
20K+
Link Clicks
7K+
Saves
314K+
Likes

With 769 branded videos published on Facebook in 2022, the First Media x Disenchanted videos were among the top 10 most viewed pieces of content within the US Broadcast, Cable & Radio category. ​

Custom Photography

Paid Boost

The paid boost of the 3 organic videos drove significant awareness and drove over 300K+ users to the Disney+ Landing Page to encourage the streaming of Disenchanted.​

Paid Boost - Overall Performance Disney+ Landing Page
2M+
Views
5M+
Reach
6M+
Impressions
40K+
Engagements
300K+
Link Clicks
2K+
Saves
Similar Work