First Media x Walmart

Custom Content Shoppable Content Performance Marketing

85M+ Views

55M Audience Reach

Driving Innovation in Social Commerce for Walmart with a Shoppable 360-Degree Content Experience

The Partnership

Walmart partnered with So Yummy to enhance social commerce efforts through a groundbreaking, 100% shoppable, 360-degree content-to-commerce campaign. The organic campaign generated over 85 million views and 154,000 clicks to the shoppable landing page. So Yummy also launched Unbox’d, a custom TV show featuring Walmart products with shoppable text codes, earning nearly 7 million views and 63,000 clicks. This award-winning strategy drove 3x ROAS and 343,000 clicks to Walmart.com, setting a new standard for multi-channel content distribution.

Content Theme

video 1

video 2

1,205

Lift organic reach with targeted boost baked in, CPV Guaranteed

Organic

12 Videos | Reached a guaranteed audience of over 55 million US consumers.

Original TV Series

Produced TV series, Unbox’d, that ran across So Yummy TV,as well as long-form social channels.

Shoppable 

Paid media creative retargeting those who engaged with the organic content and driving them to add all ingredients to cart.

Performance Marketing

Dynamic Ads driving subscriber sign-ups for Walmart+ with 293 ad sets combined.

Organic

Original TV Series

Shoppable 

Performance Marketing

Organic

Inspire our audience to recreate delicious recipes with Walmart products by creating custom content, distributing it across all social platforms and amplifying a seamless path to purchase.

Organic Social

85M+

Views

55M+

Audience Reach

4.4M+

Engagements

154K+

Clicks

Original TV Series

Unbox’d was a 10-part competition series featuring Walmart products, where food influencers used a mystery box of ingredients to create dishes at home. Judged by So Yummy studio hosts based on resourcefulness, technique, and presentation, the series allowed viewers to purchase ingredients directly through a shoppable link.

Social Amplification - Unbox’d

7M+

Views

63K+

Clicks

1.2M+

Reactions And Engagements

1.2M+

Additional Engagement

Shoppable 

Retargeted paid media with direct CTA to shop all ingredients and add to cart in just one click! Dynamic Ads driving direct awareness and action of shoppability through delicious custom recipes with Walmart.