First Media x Walmart
Driving Innovation in Social Commerce for Walmart with a Shoppable 360-Degree Content Experience
The Partnership
Title 1
Custom Photoshoot



Lift organic reach with targeted boost baked in, CPV Guaranteed
Organic
Original TV Series
Shoppable
Influencer
Custom Photography
Inspire our audience to recreate delicious recipes with Walmart products by creating custom content, distributing it across all social platforms and amplifying a seamless path to purchase.




Custom series exclusively featuring Walmart products, Unbox’d, was a 10-part competition that challenged food influencers to cook using a mystery box of Walmart ingredients. In each episode, three TikTok creators receive the box at home alongside a $15 Walmart Gift Card. Making use of the ingredients given and the ability to purchase supplemental items, the clock starts ticking but because tasting isn’t an option, influencers are judged by our So Yummy studio hosts who score based on resourcefulness, technique, and presentation – Using their video content as the source of judgment! Viewers could purchase ingredients directly through a text link leading to the shoppable destination and Walmart cart (to receive the shoppable recipes)





Retargeted paid media with direct CTA to shop all ingredients and add to cart in just one click! Dynamic Ads driving direct awareness and action of shoppability through delicious custom recipes with Walmart.



