Adding Alt Text on Instagram into Your Strategy Alt text options have been around the

Timeless Tips for Beating the Instagram Algorithm You’ve heard about the infamous “algorithm,” an omnipresent,

Using TikTok for Business as Part of Your Social Media Marketing Discover if using TikTok

What Branded Content Marketing Is And How It Works The ultimate goal of any form

Geotargeting for Mobile Ads: Meeting the Right Audience A discussion of the benefits of geotargeting

Elevating Your Ad Campaigns with TikTok Ads Library Discover the TikTok Ad Library, learn how

How to Tailor Advertising with Geotargeting Facebook Ads Learn about the options Facebook Geotargeting offers

Reaching Beyond Your Target Audience with TikTok Promote How to use a TikTok Promote campaign

Adding Customer Journey Mapping to Your Marketing Strategy Customer journey mapping in marketing is a

The Best Ways to Use TikTok to Promote Your Business Discover why you should be

Using Instagram Shoppable Tags to Engage Your Audience Learn everything you need to know about

Integrating Shoppable Videos Into Your Ecommerce Strategy It’s no secret that the ecommerce landscape is

How digital out-of-home advertising benefits your business Technology touches every aspect of our lives, including

How to implement a growth marketing strategy Growth marketing is a strategy for increasing engagement

Examples of customer acquisition strategy in action  Read customer acquisition strategy examples using content marketing,

What’s the Difference Between Paid, Owned, and Earned Media? Owned, paid, and earned media are

4 Examples of Earned Social Media Tactics Earned media is when consumers or other businesses

Influencers. Some may scoff at the very mention of “influencer marketing,” but modern marketing strategies

What is Performance Marketing? Performance marketing? Influencer marketing? Social commerce? Marketing has enough terms to

What Is Social Commerce and Shoppable Content? Social Commerce? Shoppable Content? These terms may have

In the span of just a few years, TikTok has become one of the most

Rich media ads differ from other formats because they are interactive and use multimedia elements. Read on to learn how rich media ads work and when to use one.

Latest Instagram Updates and a Quick Start Guide to Advertising Advertising on Instagram can be

How to Calculate and Use the Return On Ad Spend (ROAS) Formula ROAS, ROAS, ROAS. 

Is your D2C (direct-to-consumer) brand testing the waters of performance marketing yet? It’s 2022 and

When planning an advertising strategy targeted at Millennials and Gen Z, it’s easy to overlook

The opportunity is ripe to grow your bottom line via a robust email marketing campaign – and it’s not even that difficult. The trick is to understand the trends and regulations that are currently ruling the email marketing ecosystem. Here are some trends you should account for in your email strategy as we move into 2022.

With a more crowded digital landscape than ever, executing an effective content strategy that reaches your audience and entices them to take action requires more preparation, understanding and effort than ever.

Black Friday is right around the corner and shoppers are already gearing up for the

Making sure your advertising budget is being put to good use and maximized is an