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How to Incorporate UGC (User-Generated Content) in Your Social Media Strategy

Social Media for Gen Alpha: What Marketers Need to Know

Social Commerce: Turning Likes into Sales in 2025

4 Ways to Optimize Your Content for Voice Search

Effective Marketing Campaign Techniques For the CPG Industry

10 Ways to Grow Your YouTube Channel

Are We Headed for a Cookieless Internet?

Conversion Optimization Techniques for E-Commerce Brands

Cultivating Brand Loyalty With Content Marketing

5 Ways to Repurpose Your Blog Content For Social Media

Using AI Chatbots for Customer Support on Social Media

Digital Content Strategy Best Practices for the Modern Marketer

5 Reasons to Use AI for Instagram Marketing + 1 Reason Not To

What is Social Retail? Unpacking a New Way to Shop

7 Tips for Building Your Brand on Facebook

Will Augmented Reality Become an E-Commerce Tool?

What are the Different Types of Communication Media?

How to Boost Brand Awareness on Social Media

What are Media Channels and How Do You Use Them?

4 Benefits of Social Commerce for CPG Brands

5 Ways CPG Brands Get a Boost from Social Media Marketing

February 21, 2024

11 Best Practices to Improve Earned Media Outcomes

February 21, 2024

How AI Tools Can Elevate Your Facebook Ad Copy

January 31, 2024

How to Build a Digital Content Strategy from Scratch

December 12, 2023

The Magic of Video Storytelling in Digital Marketing

December 11, 2023

The TikTok Metrics You Need to Understand to Improve ROI

December 11, 2023

The Power of Memes in a Social Media Marketing Strategy

December 11, 2023

Exploring Organic Marketing Opportunities on TikTok

October 27, 2023

From Culinary Inspiration to Purchase with Shoppable Recipes

October 27, 2023

Direct-to-Consumer Marketing Strategies in the CPG Industry

October 11, 2023

Navigating the Landscape of Integrated Content Marketing

October 11, 2023

Using Omnichannel Marketing to Guide the Customer Journey

October 11, 2023

Should You Use YouTube as a Social Media Marketing Platform?

October 11, 2023

The Complete Guide to Technical Pinterest Ads Specs

October 11, 2023

How Contextual Targeting Leads to Remarkable Ad Conversions

September 18, 2023

An In-Depth Look at CPG Marketing Strategies

August 11, 2023

Navigating the Marketplace with a Shopper Marketing Agency

August 11, 2023

Celebrating the Flavor and Creativity of Food Instagram

August 11, 2023

Harnessing the Power of Promoted Pins on Pinterest

Digital Advertising for Consumer Packaged Goods Brands

The Power and Benefits of Contextual Commerce

Unleashing the Power of Shopper Marketing for CPG Brands

Mastering a Seamless Omnichannel Marketing Campaign

Innovating Influencer Marketing with TikTok’s Branded Mission

Expanding Grocery E-commerce with Effective Marketing

How to Optimize the E-commerce Customer Journey

A Guide to Brand Marketing for CPG Brands

Branded Content Glossary: 13 Essential Terms to Learn

Omnichannel Marketing: 13 Terms for a Better Understanding

Why Custom Branded Content is Such a Powerful Marketing Tool

13 Terms to Better Your Understanding of Social Commerce

13 Performance Marketing Terms You Should Know

Performance Marketing

Connecting with Today’s Social Consumer via Social Media

Social Commerce: Simplifying the Customer Journey

Creating Instagram Branded Content Ads with Influencers

Digital Marketing Strategies Need Offline Marketing Channels

Why a Performance Marketing Strategy May Be Right for You

Performance Marketing

February 8, 2023

Are You Reaching the Right Social Media Audience?

January 30, 2023

Why Conversion Goals Are Essential for Performance Tracking

January 25, 2023

Adapting to Social Media as the New Ecommerce Search Engine

January 3, 2023

What Is Multichannel Marketing vs. Omnichannel Marketing?

January 3, 2023

What Type of Content Helps You Build Your Audience?

November 23, 2022

6 Examples of Social Commerce Platforms for Your eCommerce Site

November 2, 2022

Successful Marketing for the Omnichannel Customer Journey

November 2, 2022

Social Shopping Platforms: The Future of Ecommerce

October 26, 2022

A Digital Marketing Strategy for Your Target Audience

October 7, 2022

Find the Hottest Hashtags on TikTok to Grow Your Following

September 29, 2022

Adding Alt Text on Instagram into Your Strategy: The Why and How

September 16, 2022

Timeless Tips for Beating the Instagram Algorithm

August 26, 2022

Using TikTok for Business As Part Of Your Social Media Marketing

August 26, 2022

What Branded Content Marketing Is And How It Works

August 19, 2022

Geotargeting for Mobile Ads: Meeting the Right Audience

August 12, 2022

Elevating Your Ad Campaigns with the TikTok Ads Library

How to Tailor Advertising with Geotargeting Facebook Ads

Reaching Beyond Your Target Audience with TikTok Promote

Adding Customer Journey Mapping to Your Marketing Strategy

The Best Ways to Use TikTok to Promote Your Business

Using Instagram Shoppable Tags to Engage Your Audience

Integrating Shoppable Videos Into Your Ecommerce Strategy

How Digital Out Of Home Advertising Benefits Your Business

What Is a Growth Marketing Strategy and How Can You Implement It?

How to Build an Effective Customer Acquisition Strategy: With Examples!

What’s the Difference Between Paid, Owned, and Earned Media?

4 Examples of Earned Social Media Tactics to Apply Today

What Is Influencer Marketing and Why Is It Important?

Performance Marketing Basics: Everything You Need to Know

Performance Marketing

What is Social Commerce and Shoppable Content?

How the TikTok Algorithm Works and How to Leverage It

How Are Rich Media Ads Different from Other Ad Formats?

A Quick Guide to Using Instagram Ads and Other Features

How to Calculate and Use Return on Ad Spend (ROAS)

February 1, 2022

Why Performance Marketing Works for Direct-to-Consumer Brands

Performance Marketing

December 20, 2021

Leveraging Customer Touchpoints to Improve Customer Experience

December 14, 2021

Boosting Your Email Engagement for Lasting Results

December 9, 2021

Developing a Winning Digital Content Strategy

October 28, 2021

10 Tips From an Internal Recruiter

October 28, 2021

Social Media Tips to Crush Black Friday eCommerce & Cyber Monday

October 28, 2021

What is Digital Advertising? Types of Online Marketing

October 28, 2021

Pros & Cons of a TikTok Creator Account vs. Business Account

October 28, 2021

Tone of Voice and Your Brand Identity on Social Media

October 28, 2021

Performance Marketing: A Quick Optimization Overview

Performance Marketing

October 28, 2021

6 TED Talks / Podcasts to Help You with Social Media

October 28, 2021

Anticipating & Targeting Social Media Marketing Trends

October 28, 2021

20 Resources That’ll Make You Better at Digital Marketing

October 28, 2021

Boost Brand Awareness and Engagement with Branded Hashtags

October 28, 2021

10 Things Your Competitors Can Teach You About Social Media

October 28, 2021

Expert Tips for Using Emoji Marketing in Social Media

October 28, 2021

Instagram Reels vs. TikTok: Social Media Tips for Marketers