Blog
An In-Depth Look at CPG Marketing Strategies
In an era of digital influence, understanding CPG marketing can be challenging. Learn how to
Navigating the Marketplace with a Shopper Marketing Agency
Shopper marketing agencies aid brands in engaging with their customers. They utilize in-store activations, retail
Celebrating the Flavor and Creativity of Food Instagram
Food Instagram accounts are shaping global food culture, allowing brands to connect with audiences using
Harnessing the Power of Promoted Pins on Pinterest
Pinterest is a potent marketing tool. Blending social media and SEO with promoted pins for
Digital Advertising for Consumer Packaged Goods Brands
CPG digital advertising focuses on client relationships with strategies like social media engagement, omni-channel approaches,
The Power and Benefits of Contextual Commerce
Contextual commerce integrates purchasing opportunities into the online experience, revolutionizing e-commerce through personalized shopping across
Unleashing the Power of Shopper Marketing for CPG Brands
Shopper marketing is much more than just another buzzword in the business arena; it’s a
A Guide to Brand Marketing for CPG Brands
Read our guide to learn more about how you can create an effective brand marketing
Mastering a Seamless Omnichannel Marketing Campaign
An omnichannel marketing strategy should prioritize the customer experience, channel integration, a clear customer journey,
Innovating Influencer Marketing with TikTok’s Branded Mission
TikTok’s Branded Mission is an innovative tool for influencer marketing, allowing brands to create a
Expanding Grocery E-commerce with Effective Marketing
E-commerce platforms enhance the customer experience for your online grocery store with same-day delivery, curbside
How to Optimize the E-commerce Customer Journey
Learn to optimize your customers’ digital path to purchase and digital customer experience through effective
A Guide to Brand Marketing for CPG Brands
Read our guide to learn more about how you can create an effective brand marketing
Branded Content Glossary: 13 Essential Terms to Learn
First Media presents a glossary of branded content terms to help you learn and hone
Omnichannel Marketing: 13 Terms for a Better Understanding
First Media presents a glossary of omnichannel marketing terms to help you learn and hone
Why Custom Branded Content is Such a Powerful Marketing Tool
Learn how using branded content can be a powerful content marketing strategy to define your
13 Terms to Better Your Understanding of Social Commerce
First Media presents a glossary of social commerce terms to help you learn and hone
13 Performance Marketing Terms You Should Know
First Media presents a glossary of performance marketing terms to help you learn and hone
Connecting with Today’s Social Consumer via Social Media
The social consumer process and the rise of social commerce create a simplified path to
Social Commerce: Simplifying the Customer Journey
Learn how social commerce can simplify the customer journey. Marketing through social media platforms might
Creating Instagram Branded Content Ads with Influencers
Creating Instagram branded content ads through paid partnerships with influencers can help reach your target
Digital Marketing Strategies Need Offline Marketing Channels
Offline marketing channels, such as direct mail, TV, and print, complement your digital marketing by
Why a Performance Marketing Strategy May Be Right for You
Learn how a performance marketing strategy can help you reach your target audience through search
Are You Reaching the Right Social Media Audience?
The value of your social media audiences is about more than just your follower count
Why Conversion Goals Are Essential for Performance Tracking
You care about conversions – it’s the name of the game when it comes to
Adapting to Social Media as the New Ecommerce Search Engine
To some, the switch from Google to social media as a search engine may seem
What Is Multichannel Marketing vs. Omnichannel Marketing?
What Is Multichannel Marketing vs. Omnichannel Marketing? Creating a cohesive customer experience has always been
What Type of Content Helps You Build Your Audience?
What Type of Content Helps You Build Your Audience? The reign of content has only
6 Examples of Social Commerce Platforms for Your eCommerce Site
If you work in eCommerce, keeping up with the trends and features on multiple social
Successful Marketing for the Omnichannel Customer Journey
Marketing for the Omnichannel Customer Journey The customer journey has become more complex with the