If you work in eCommerce, keeping up with the trends and features on multiple social

Marketing for the Omnichannel Customer Journey The customer journey has become more complex with the

Social Shopping Platforms: The Future of Ecommerce Online shopping keeps getting easier. With evolving technology,

View our tips for finding and reaching a target audience with your digital marketing campaign

Find the Hottest Hashtags on TikTok to Grow Your Following If TikTok is part of

Adding Alt Text on Instagram into Your Strategy Alt text options have been around the

Timeless Tips for Beating the Instagram Algorithm You’ve heard about the infamous “algorithm,” an omnipresent,

Using TikTok for Business as Part of Your Social Media Marketing Discover if using TikTok

What Branded Content Marketing Is And How It Works The ultimate goal of any form

Geotargeting for Mobile Ads: Meeting the Right Audience A discussion of the benefits of geotargeting

Elevating Your Ad Campaigns with TikTok Ads Library Discover the TikTok Ad Library, learn how

How to Tailor Advertising with Geotargeting Facebook Ads Learn about the options Facebook Geotargeting offers

Reaching Beyond Your Target Audience with TikTok Promote How to use a TikTok Promote campaign

Adding Customer Journey Mapping to Your Marketing Strategy Customer journey mapping in marketing is a

The Best Ways to Use TikTok to Promote Your Business Discover why you should be

Using Instagram Shoppable Tags to Engage Your Audience Learn everything you need to know about

Integrating Shoppable Videos Into Your Ecommerce Strategy It’s no secret that the ecommerce landscape is

How digital out-of-home advertising benefits your business Technology touches every aspect of our lives, including

How to implement a growth marketing strategy Growth marketing is a strategy for increasing engagement

Examples of customer acquisition strategy in action  Read customer acquisition strategy examples using content marketing,

What’s the Difference Between Paid, Owned, and Earned Media? Owned, paid, and earned media are

4 Examples of Earned Social Media Tactics Earned media is when consumers or other businesses

Influencers. Some may scoff at the very mention of “influencer marketing,” but modern marketing strategies

What is Performance Marketing? Performance marketing? Influencer marketing? Social commerce? Marketing has enough terms to

What Is Social Commerce and Shoppable Content? Social Commerce? Shoppable Content? These terms may have

In the span of just a few years, TikTok has become one of the most

Rich media ads differ from other formats because they are interactive and use multimedia elements. Read on to learn how rich media ads work and when to use one.

Latest Instagram Updates and a Quick Start Guide to Advertising Advertising on Instagram can be

How to Calculate and Use the Return On Ad Spend (ROAS) Formula ROAS, ROAS, ROAS. 

Is your D2C (direct-to-consumer) brand testing the waters of performance marketing yet? D2C (DTC) is