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What is Social Commerce and Shoppable Content?
What Is Social Commerce and Shoppable Content? Social Commerce? Shoppable Content? These terms may have

How The TikTok Algorithm Works In 2022
In the span of just a few years, TikTok has become one of the most

How Are Rich Media Ads Different from Other Ad Formats?
Rich media ads differ from other formats because they are interactive and use multimedia elements. Read on to learn how rich media ads work and when to use one.

How To Advertise On Instagram
Latest Instagram Updates and a Quick Start Guide to Advertising Advertising on Instagram can be

How To Calculate ROAS
How to Calculate and Use the Return On Ad Spend (ROAS) Formula ROAS, ROAS, ROAS.

Why D2C Brands Are Moving Towards Performance Marketing
Is your D2C (direct-to-consumer) brand testing the waters of performance marketing yet? It’s 2022 and

Why OOH Advertising is Effective In Reaching Millennials and Gen Z
When planning an advertising strategy targeted at Millennials and Gen Z, it’s easy to overlook

Top Email Marketing Trends to Look Out For in 2022
The opportunity is ripe to grow your bottom line via a robust email marketing campaign – and it’s not even that difficult. The trick is to understand the trends and regulations that are currently ruling the email marketing ecosystem. Here are some trends you should account for in your email strategy as we move into 2022.

How To Create A Winning Content Strategy for 2022
With a more crowded digital landscape than ever, executing an effective content strategy that reaches your audience and entices them to take action requires more preparation, understanding and effort than ever.

Social Media Tips to Crush Black Friday & Cyber Monday
Black Friday is right around the corner and shoppers are already gearing up for the

Quick Guide to Digital Advertising
Making sure your advertising budget is being put to good use and maximized is an

Quick Guide to Getting Your Business Started on TikTok [Infographic]
Over the past year TikTok has exploded in popularity. The app’s growth was expedited by

Why It Pays To Be Cheeky With Comment Replies on Social Media
Article by: Madelyn P. Say what you mean and mean what you say. This is

Performance Marketing: A Quick Overview
Digital marketing encompasses a range of different specializations. It isn’t uncommon to feel a little

6 TED Talks / Podcasts to Help You with Social Media
Social media is an ever-changing platform, we totally understand that it can feel like a

Anticipating Social Media Marketing Trends for 2021 (and Beyond!)
Article by: Madelyn P. Today, we’re discussing a frontier that is relatively uncharted and constantly

20 Resources That’ll Make You Better at Digital Marketing
We’re sharing 20 FREE resources to help you level up your digital marketing toolkit. Whether

How to Use #Hashtags: The Right & Wrong Way
What is a hashtag, you ask? A hashtag is a word or phrase preceded by

10 Things Your Competitors Can Teach You About Social Media
One of the most effective tactics in a successful social media strategy is oftentimes to

6 Tips for Using Emojis in Social Media Marketing
Introduction The first emoji created in 1999 had humble beginnings with only 176 original icons.

TikTok vs. Instagram Reels: Tips for Marketers
Article by: Madelyn P. Hit the “Whoa!” There’s a New TikTok Rival?! Anyone familiar with

10 Tips From an Internal Recruiter
Resumes are not only a summary of your professional experience, they are also the source