FACTOR

 

Factor partnered with First Media to create a pipeline of new paying subscribers across social platforms. By creating a series of call-to-action driven videos, the campaign generated significant growth for Factor on TikTok and Snapchat. Factor’s sales grew tenfold over 2022 and 2023, with a 73% month-over-month sales increase in the first year on TikTok and a 3500% increase in conversions on Snapchat in 2023. The campaign’s success was recognized as a winner at the Digiday Content Marketing Awards for Best Advertising Partner for Brands and Best Director Response Campaign.