Let’s Talk!
Let's Talk
Let’s Talk!
Let's Talk

The Farmer’s Dog

Performance Marketing

Farmer’s Dog partnered with So Yummy to scale its subscriber pipeline and become the leading DTC pet food brand.

Goals/Partnership

Farmer’s Dog partnered with So Yummy to scale its subscriber pipeline and become the #1 direct-to-consumer brand in the pet food category. By highlighting the special connection between pets and their owners, backed by the nutritional benefits of their food, the campaign drove over 25K new subscribers and generated more than 370M impressions. The partnership decreased CPA, expanded performance on TikTok, and helped turn Farmer’s Dog into the biggest and fastest-growing DTC brand in the pet food industry.