Kraft Heinz Summer Grilling

Boosting Summer Grilling Sales for Kraft Heinz with Engaging Recipes and Shoppable Content
The Goal
The Partnership
Sizzling Summer Recipes
Cheers to a Cheesy Summer
Get it on the Grill
Driving reach and sales for Kraft Heinz through our 4-part approach.
Organic
Shoppable
Influencer
Custom Photography
The organic videos drove significant reach for the Kraft Heinz portfolio and over-delivered on the guarantee by >1.2X




With more than 23K branded food videos published on Facebook and YouTube in 2023, the So Yummy x Kraft Heinz videos are among the top 10 most viewed pieces of content.

The paid campaign made shoppable at Walmart overdelivered on the guarantee and garnered 67K+ purchases




The influencer campaign where we hired someone to recreate a recipe from the organic content over delivered on the guarantee and drove 47K+ purchases.




The custom photoshoot for Kraft Heinz was centered around vibrant and mouth-watering shots of recipes that translated across Summer Grilling, Tailgating, and Evergreen content. With multiple set designs and styles, So Yummy beautifully brought the recipes to life for the client to use across their media efforts.





