Michelob ULTRA x So Yummy
Custom Content
O&O Sites
Performance Marketing
Shoppable Content

55M+
Impressions
27M+
Video Views
14K+
Clicks
305K+
Engagement
36K+
Saves
18K+
Shares
Driving Awareness for Michelob ULTRA with Athlete-Inspired Recipes and Beer Pairings
The Goal
Michelob ULTRA aimed to raise awareness of its athlete partnerships and drive brand consideration during key mealtime moments.
The Partnership
Through a sports-themed video series, So Yummy showcased signature dishes inspired by Serena Williams, Jimmy Butler, Molly Seidel, and Brooks Koepka. Each video paired light, healthy recipes with Michelob ULTRA’s beer and seltzers, reaching over 63 million followers on So Yummy’s platforms.
Content Theme
Nosh the 19th Hole
1,205
Grab an ice cold ULTRA and nosh the 19th Hole with these yummy recipes inspired by Brooks Koepka!
Grilled Steak & Caesar | Salmon Skewers | Buffalo Turkey Burgers | Bahn Mi Hot Dogs | Grilled Shrimp Po Boy | Donut Holes | Chicken Satay Skewers | Grilled Wedge Salad
Slam Dunk Recipes
1,205
7 slam dunk recipes inspired by Athlete Partner, Jimmy Butler!
Slow cooker Beer-Braised Pork Carnitas | Mango-Jalapeno Salsa | Chicken & Beer-Steamed Rice | Pizza Kebabs | Potato Blossoms | Guac Cups | Grilled Pineapple Hoops
Grand Slam Recipes
1,205
7 Grand Slam recipes inspired by Serena Williams!
“Serena” mon Rolls | Roasted Veggie Tacos | Crudite Cups | Spagetti Squash Scampi | Match Point Ceviche | Tennis Tart | Fruit Board
Set the Pace Recipes
1,205
Make it like Molly and set the pace for #ULTRASummer with these 7 delicious meals!
Peanut Noodle Salad Jar | Air Fried Chicken Wings & Potato Salad | 1St Place Corn Ribs & Crema Dip | Made to Pace Beer Nuts | Citrus Scallop Kabobs | Grilled Cabbage Wedge | No-Mess Beer Brats
Raise awareness of athlete partnerships and drive brand consideration during key mealtime moments.
Organic
4 part recipe series featuring 28 recipes total inspired by ULTRA’s Athlete Partners.
Custom Photography
54 high quality retouched stills–2 stills per recipe with full usage rights.
Organic





Organic Performance
27M+
Views
54.7M+
Impressions
305K+
Engagements
36.5K+
Saves
17.7K+
Shares
1.1%
Engagement Rate
Branded Videos Q1 – Q3 2022 With 2.6K+ branded beverage videos published on Facebook from Q1 – Q3 in 2022, the SoYummy x ULTRA videos were the top 4 most viewed pieces of content.

Custom Photography








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