MudWTR partnered with So Yummy to establish their product as a more effective mainstream alternative to coffee, aiming to scale its subscriber pipeline through creative and impactful marketing strategies.
Performance Marketing
Goal / Partnership
The goal of this campaign was to scale MudWTR’s subscriber pipeline by positioning it as a more effective mainstream alternative to coffee. By refining acquisition strategies, the campaign successfully decreased MudWTR’s CPA while expanding performance marketing efforts to platforms like TikTok and Snapchat. Additionally, the campaign optimized spending efficiency, increasing effective investment by 4X.
