Mattel x So Yummy

Custom Content
12M+ Views
40M+ Impressions
272K+ Engagements
28K+ Saves
7K+ Shares
30K+ Likes

Mattel Partnered with So Yummy to Drive Awareness and Sales of Barbie Cookie Dreamhouse During the Holiday Season.

Goal / Partnership

Mattel collaborated with So Yummy to raise awareness and drive sales of the Barbie Cookie Dreamhouse during the holiday season. By combining organic content showcasing dessert pairings with the Dreamhouse and a strategic paid approach to drive purchases, we effectively boosted Mattel's holiday sales.
12M+
Views
40M+
Impressions
272K+
Engagements
27.7K+
Saves
6.7K+
Shares
30K+
Likes