Simply Mixology x So Yummy

Custom Content
11M+ Views
10K+ Link Clicks
25M+ Impressions
5K Shares
61K+ Engagements
35K+ Likes

So Yummy Creates Vibrant Mocktail Recipes to Promote Simply Lime Margarita and Simply Guava Mojito, Driving Engagement and Sales.s

Goal / Partnership

The goal of this campaign was to boost awareness of Simply Mixology during the summer peak, when refreshing drinks are in high demand. So Yummy created vibrant cocktail content to showcase Simply Lime Margarita and Simply Guava Mojito, effectively capturing audience attention. A targeted paid strategy was then used to convert that interest into action, driving consumers to purchase the featured recipes at Walmart. Together, these efforts aimed to deepen brand engagement and increase sales with seasonally relevant, compelling content.
11.1M+
Views
25.5M+
Impressions
60.7K+
Engagements
9.7K+
Link Clicks
5.1K+
Shares
34.9K+
Likes