Learn how to repurpose blog content into social media posts that captivate and engage new audiences. Save time and drive conversions by reusing your blogs.
Are you working hard to craft high-quality content for your blog? If so, you may not be using that blog content to its full potential. Join us as we explore five ways you can reuse your existing blog content to create new posts for your social media platforms. This guide will help you learn how to tweak the work you have already done to boost your social media marketing.
The Benefits of Repurposing Content
Repurposing content offers several advantages for your content marketing strategy, including:
- Reaching New Audiences: By sharing content from old blog posts on different platforms, you can reach more people with the same content. For example, a Slideshare video on TikTok will reach viewers who would not be interested in reading a blog post.
- Boosting Search Engine Rankings: Repurposing content can also improve SEO by providing more opportunities to target specific keywords and creating backlinks, which are favored by search engines.
- Extending the Shelf-Life of Evergreen Content: Evergreen content is timeless content that isn’t tied to a specific time, season, or event. Repurposing and reusing these materials can continually reintroduce valuable content to new followers and remind your existing audience of the resources you offer without creating completely new posts every time.
Selecting the Right Blog Posts
When choosing blog posts to repurpose, consider the following factors:
- Evergreen quality
- Popularity
- Adaptability to a new content format.
If a blog article generates organic traffic, it might be the right content to drive more views, engagement, and shares on social media. Good reformatting candidates also include content that provides in-depth insights into how your organization or industry works. These articles tend to touch on topics of enduring interest.
You should also check with your sales and customer service teams to find out what kinds of questions they are being asked. Adapting content that addresses frequently asked questions can drive conversions on social media channels.
Platform Content Format Preferences
Each social media platform has its own set of norms and user expectations. Be thoughtful about the types of content you select, and take the time to pick the right platform for reposting.
Instagram: This visually driven platform is ideal for sharing high-quality images, short videos, carousel posts, and infographics. Blog content that can be visualized, such as statistical data or step-by-step guides, performs well when turned into Instagram posts or stories.
Facebook: If your content is ideal for encouraging discussions, consider adapting it for Facebook. Reusing blog post content for Facebook posts, live videos, or polls that engage users is a great way to utilize this platform. It’s also a good candidate for brand-building content. Longer written and video content that explores how your brand works are good candidates for this platform.
LinkedIn: As a professional network, LinkedIn favors more informative and educational content. Convert detailed analytical posts into articles or share snippets as posts to establish thought leadership. Infographics that summarize complex information also resonate well with the LinkedIn audience.
TikTok: With its young demographic and preference for dynamic content, TikTok is the perfect platform for converting blog posts into entertaining, concise videos. Even educational content can be transformed into fun, engaging clips using creative visuals and sounds. TikTok also makes it easy to share content. Look for opportunities to ask your audience to respond to your post with testimonials, reviews, and other helpful feedback.
YouTube: Yes, YouTube is a social media platform! YouTube is ideal for long-form video content. It allows in-depth exploration of topics covered in your blog’s original posts. Convert comprehensive tutorials, how-to guides, or expert interviews into videos that provide substantial value to your viewers. YouTube has also started featuring their YouTube Shorts. Similar to TikTok, Shorts are short-form content with catchy thumbnails. Many creators take advantage of this feature by grabbing intriguing snippets from their long-form YouTube videos and using them to introduce their brand.
Creative Ways to Repurpose Blog Content
Repurposing content isn’t just about shifting platforms; it’s about adjusting your message to better engage with different audiences on their favorite platforms. Here are some ways to breathe new life into your existing blog posts:
1. Infographics
Infographics make information more digestible and shareable. Tools like Canva or Adobe Spark offer user-friendly interfaces for creating professional-looking infographics, which can help you transform old content into new, relevant information for your audience. Infographics are useful across many platforms, including Instagram, LinkedIn, and Facebook. You may find that infographics are also helpful for website and email newsletter marketing campaigns.
2. Short Form Video Content
When you select a blog post to repurpose into a short video, identify the central idea your blog is trying to convey. What is the one benefit readers will gain from reading it? Use this to create short-form videos with a strong hook that will entice viewers to want to learn more. You can then encourage the viewer to engage in longer-form content. You can ask them to go to your site to read the original blog post.
3. Audio Content
Audio content offers personal ways to connect with your audience. Convert in-depth blog posts into podcast episodes where you can discuss topics at length or invite experts to provide additional insights. Snippets from the podcast can be shared as videos on most social media platforms.
Similarly, converting a blog post into a webinar hosted on Facebook Live or TickTok LIVE can turn a well-received blog post into an engaging discussion platform. Live social media features allow your audience to ask questions, provide feedback, and better explore the subjects that interest them most.
4. Carousel Posts
Utilizing carousel posts on Instagram and LinkedIn allows you to break down complex blog content into easily digestible snippets of information. Carousels offer a great opportunity to summarize key takeaways from the blog in a multi-image social media post. This format offers a story-telling format that keeps the audience engaged as they swipe through the content. Carousels can provide detailed information in a compact form.
Quick Instagram tip: Carousels appear twice in the Instagram timeline, once with the first slide and then again showing the second. Pack your first two slides with enticing images and enticing information.
5. Listicles
Listicles simplify information into a format that is easy to read and engaging. One use case for this is sharing case studies featured in your blogs on LinkedIn, providing detailed analyses or updates on previous stories.
Use Content Creation Tools and Templates
Whether you’re a DIY marketer looking to spruce up your social media presence or a business seeking professional assistance, understanding and utilizing the correct digital marketing tools can make the process smoother and more effective.
If you want to create infographics or basic visuals from blog content, consider tools like Canva or Adobe Spark. These tools offer a user-friendly platform with a wide variety of templates and design elements to help you craft each piece of content carefully.
Content creation tools allow you to maintain consistent branding with customizable templates that can be adapted for different types of visual content, from Instagram posts to Facebook banners.
First Media – Your Partner in Content Creation
While DIY tools provide a fantastic foundation, partnering with a professional content creation agency like First Media can take your content repurposing efforts to new heights. We pride ourselves on creating high-quality, viral-worthy content that is carefully tailored to meet different platforms’ specific needs and nuances. Our deep expertise in digital marketing and content strategy allows us to transform your existing blog posts into compelling social media content that truly resonates with your target audience.
We understand that each platform has unique rules and user expectations, and our content strategies are designed to navigate these complexities successfully. By choosing First Media as your content creation partner, you’re not just getting quality content; you’re getting a strategic ally that helps you maximize the impact of every post, ensuring that your digital presence not only grows but thrives. Learn more about how we approach content creation to see how we can help boost your marketing efforts.
