First Media is a media company that inspires action to make the everyday extraordinary.
We create content that performs
A powerhouse of creative strategy, production, omni-channel distribution and data, we use a proprietary formula to drive real-world action across our brands – Blossom, So Yummy, Blusher & Babyfirst.
Blossom, So Yummy, Blusher and Babyfirst are leaders in their individual categories and have a massive reach and incredibly loyal, young adult audience. These brands regularly produce the most viewed and shared organic content in the world: Blossom and So Yummy are the #1 and #2 pages on Facebook in terms of views per post, and Babyfirst is viewed by 60 million U.S. TV homes.
We inspire action
Taking everyday subject matter and supercharging it with creativity, technology, trends and consumer understanding, First Media’s Organic Content inspires targeted audiences to do something better.
We deliver for our partners
Operating at the intersection of digital media and technology, First Media builds high-value Performance Marketing and Shoppable assets that deliver unparalleled ROI for our partners at speed and scale.
Our Pillars Of Content
These attributes are always considered before we
produce a piece of content.
Creative
We make content people love to watch. Topnotch creative teams and production capabilities means we execute on trends ahead of the competition.
Smart
No matter the content type, we surprise and delight by elevating the ordinary to become extraordinary moments of joy that inspire action IRL.
Adaptable
Future focused, we push the edge of digital media, leading our partners into the future with confidence.
Engaging
We don’t just come up with ideas, we make them happen. We build proprietary software and apply it with expert precision to get results for our partners and make data-driven decisions to constantly improve.
Meet Our Tech
Craig
Creative AI Generator: Generate
Business Insights & Creative
Recommendations
Samba
Smart Automated Media Buy
Algorithm: Optimize campaign’s CPA
targets in scale, based on automated optimizable rule
CAT
Comments Analysis Tool: Automatically
analyze thousands of comments and their sentiment
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