Social Commerce Solutions

First Media brands are turning
inspirational content into transactional experiences.

Making the purchase process
a one-click endeavor

Create a Seamless Experience
with Shoppable Content

Shoppable content provides a direct purchasing opportunity and allows consumers to either add products to a cart directly from what they are viewing or be taken to a product page and continue shopping from there. 

Fully Shoppable Digital Experiences

First Media’s brands So Yummy, Blossom and Blusher are taking content that fans are already engaging with and driving them to take action with all content being 100% shoppable. This new social commerce experience is accessible where consumers already are, from TV, social and out-of-home – all without any extra steps, hoops, or downloads.

A glance at our high-level
customer journey

Organic Social Feed

Paid Ad

So Yummy Shoppable Website

Walmart Shopping Cart

Why is this different
than what exists?

  • Organic content drives consideration before a CTA
  • Full recipes added to cart in one click
  • Full list of integrations added to cart in one click
  • Opportunity to maximize your cart before checkout
  • Efficiencies with media buy – performance marketing capabilities
  • Retargeted ad strategy – performance marketing capabilities

Shoppable Content Formats

1

Organic Social

Organic content creation distributed across First Media’s brand social platforms

Shoppable at any online retailer

2

Long Form Content

Custom long-form content driving social commerce

Distributed on TV, Facebook Watch, YouTube and TikTok

3

Performance
Marketing AD

Paid CPA dynamic ads driving direct awareness and action of shoppability through custom creative

4

Out-of-Home

Custom OOH digital experiences, 100% shoppable through scannable QR code

Paths to Convert

Potential customers are driven to the purchase point through a seamless customer experience, one of three ways:

CASE STUDY

How First Media Created The Most Viral Branded Food Videos on Social for Kraft Heinz This Game Day

Contact our Social Commerce Division to learn more

Ready to Partner with First Media?