The Complete Guide to Technical Pinterest Ads Specs

Pinterest ad success hinges on image specs, video ads, social media targeting, and strategic tips for e-commerce businesses to optimize conversions.

Embracing Pinterest as a vibrant hub of creativity has its rewarding surprises. With its impressive community of over 400 million users, it stands as a testament to where artistic flair meets genuine commerce. For businesses eager to engage with an audience that blends aesthetic joy with purchasing intent, Pinterest emerges as a fruitful yet often overlooked social media platform. Are you wondering how to transform those ‘Pins’ and ‘Boards’ into solid gains? We can help. A good starting point is to learn about the Pinterest ad specs that can make your marketing efforts shine.

Understanding these technical guidelines is pivotal for optimizing your ad performance, from image dimensions to video requirements. It’s like having a cheat sheet for success: get the specs right, and you’re halfway there. 

Why Specs Are Important in Pinterest Advertising

Pinterest is not just a whimsical space for home decorators or DIY enthusiasts. It is a robust platform that means serious business. In fact, it’s become an essential part of the digital marketing strategy for countless companies. If you’re still mulling over the strategic fit, take some time to explore how Pinterest fits into your digital marketing strategy, from decoding the complexities of Ads Manager to Analytics. You’ll be amazed at the granular control and insights you can have.

So why are Pinterest ad specs such a big deal? It’s all about optimizing for your audience. Pinterest users are visually driven, and if your ads fall short of this benchmark, you’re not reaching your potential. These ad specs serve as your manual, outlining the best practices to engage users across desktop and mobile devices. View them as the foundational bricks of a top-notch Pinterest ad campaign. When you align with them, you elevate the potential of your visuals and content, resulting in higher conversion and a better bottom line.

Nailing the Visual Aspect of Pinterest Ads

In the world of Pinterest advertising, getting the visual aspect right is key. Image file types and aspect ratios can impact user engagement and ensure your ads are as visually captivating as possible.

The Importance of Image File Types

While Pinterest supports various file formats, JPEG and PNG are notably at the forefront. And does selecting one over the other have a tangible effect on your content? Absolutely.

JPEG Files:

  • Size: They are typically compact, enabling swifter loading times, a crucial element in retaining potential user attention.
  • Quality: JPEGs often experience a dip in quality, especially under compression.

PNG Files:

  • Quality: PNGs shine in delivering superior quality and can handle transparent backgrounds. This makes them the preferred choice for images demanding sharpness and intricate details.
  • Size: The price for this quality is their bulkier size, potentially causing a lag in loading.

Choosing the right format boils down to your content’s nature and intent. PNG should be your ally if your ad zeroes in on detailed graphics or logos. But if you’re dealing with broader visuals, particularly vibrant photographs, JPEG might be the better bet.

Aspect Ratio

The aspect ratio of your Pinterest pins can make or break their performance. But what is aspect ratio exactly? In layman’s terms, it’s the proportional relationship between an image’s width and height. 

Pinterest’s Preferred Aspect Ratio:

  • Ideal Dimensions: For Pinterest, a 2:3 aspect ratio stands out, translating to a pixel dimension of 1000 x 1500.
  • Why This Ratio? Vertically oriented images are more engaging. They dominate a user’s screen space, boosting the likelihood of interactions and click-throughs.
  • Pitfalls: Straying from this ratio might lead to pins getting cropped, resized, or diminished in their visual appeal.

Related Specification – Max File Size:

  • Max Size on Web: When using a browser, an image’s size should not exceed 20 MB.
  • Max Size on App: On the app, the limit is more generous, extending to 32 MB.
  • Tip: Always opt for the most compact file size without compromising clarity. Remember, larger files mean slower load times.

Creating a standout ad isn’t easy. Avoid undercutting your hard work by overlooking the basics. By ensuring the right size and appealing design, your Pinterest ad will load quickly, catch eyes, and deliver on its promise.

Pinterest Ad Types

As with aspect ratios and file types, the options for Pinterest ad formats are technically unique and important to understand. Here’s a bird’s eye view of what to expect with each Pinterest ad type.

Standard pins

Pinterest is filled with vibrant content, and among them are the ever-reliable standard pins. These static images, encapsulated in a single pin, are an effective tool for businesses. They provide a direct and uncluttered way to showcase offerings, making it easier to resonate with the target audience and drive engagement.

Carousel ads

Pinterest carousel ads, a dynamic Pinterest ad format, empower you to showcase multiple images within a single ad, providing engaging opportunities for users (“pinners”). These interactive cards allow pinners to swipe through distinct images, each featuring its title, description, and a unique landing page.

Carousel Ad Specs:

  • Aspect Ratios: Images can be either 1:1 (square) or 2:3 (vertical).
  • Resolution: Ensure clarity with 600 x 600 pixels for square and 600 x 900 pixels for vertical images.
  • Card Count: You can use up to five distinct cards within one ad.
  • Headlines: Each card can carry a headline, limited to 100 characters.

Carousel ads on Pinterest aren’t just visually appealing; they’re potent engagement tools. By presenting a diverse range of content within one ad space, they create more opportunities for user interaction. This dynamic format enriches the user experience and amplifies effective engagement and conversion chances.

Collections Ads: The Storytelling Format

Pinterest Collection ads provide a multi-image ad format that facilitates brand storytelling. More than just a display of visuals, they introduce viewers to a primary “hero” image or video, which is complemented by smaller secondary creatives below. This unique layout means the hero creative draws attention to central products or themes, while the subsequent images offer a deeper exploration, adding layers to the narrative.


  • Hero Creative Aspect Ratios: Available in 16:9 or 1:1.
  • Hero Creative Type: This can be static or video.
  • Secondary Creatives: Always adhere to a 1:1 aspect ratio.

The Collection ads are about showcasing products and taking users on a captivating visual journey. Their structure provides a powerful platform, especially when unveiling new products or demystifying intricate services. Carousel and Collection ads offer brands the latitude to craft compelling tales. Whether you’re weaving a brand story, highlighting multiple products, or illustrating the breadth of your services, these ad structures serve as potent mediums, ensuring your brand resonates deeply and effectively.

Idea Pins

Idea Pins on Pinterest have revolutionized the content-sharing landscape for businesses. These dynamic, multi-page paid ads emulate a story-like format, gaining prime visibility in people’s feeds, including their home feed. Unlike traditional pins, Idea Pins emphasize immersive storytelling, forging deeper connections between businesses and their audience. They’ve swiftly become pillars of effective Pinterest marketing, propelling engagement and enhancing brand visibility.


  • Account Requirements: Exclusively available for business accounts.
  • Creation: Idea Pins can be crafted on both desktop and mobile devices via the Pin creation tool. They can also be initiated when setting up campaigns in Ads Manager.
  • Usage: Suitable for both paid ad campaigns and organic reach.
  • File Types:
    • Image: Supports .BMP, .JPEG, .PNG, .TIFF, and .WEBP.
    • Video: Only .MP4, .M4V, and .MOV are supported on iOS and Android.
  • File Size and Resolution:
    • Recommended: 1 GB for general files.
    • Maximum: 20MB for web images, 100MB for web videos, and 16MB for Android and iOS.
    • Resolution: 1080×1920 pixels (9:16 ratio) for full-bleed images/videos.
  • Video Specifications:
    • Encoding: H.264 or H.265.
    • Length: Videos should span between 3-60 seconds.
  • Text Restrictions:
    • Title Character Count: Up to 100 characters.
    • On Page: Maximum of 250 characters

Idea Pins are about showcasing, narrating, engaging, and connecting. With their detailed specifications in hand, businesses can craft content that’s not only visually appealing but also technically optimized, ensuring that their stories are both seen and felt. Whether you’re a seasoned marketer or a novice brand, leveraging Idea Pins can significantly enhance your Pinterest presence, turning casual viewers into engaged followers.

Pinterest Video Ads

Video content is an unrivaled medium for captivating an audience, weaving engaging tales, and enhancing user interaction. Within the realm of Pinterest, video ads provide an animated platform for presenting your brand, goods, or services. However, before you embark on curating video pin ads, you must be familiar with specific specifications.

Pinterest’s video visuals can be broadly segmented into standard-width and max-width video ads. Each is tailored to leave an indelible mark on viewers.

  • Standard-width Video Pins: Conforming to the regular ad dimensions on Pinterest, they merge effortlessly into users’ feeds, offering a dynamic viewing experience. Their 2:3 aspect ratio makes them optimal for businesses eager to cast a wide net.
  • Max-width Video Pins: Widescreen videos transcend the boundaries of standard ad dimensions by occupying the entire screen width. This audacious format ensures your advertisement is the focal point, arresting users’ attention during their scrolling adventures.


  • Video Length: Videos should span a minimum of 4 seconds but not exceed 15 minutes. While Pinterest accommodates extended videos, shorter ones tend to engage users more effectively.
  • File Size Limit: 2GB is the maximum allowed.
  • Supported Formats: Both .mp4 and .mov are acceptable.
  • Recommended Codec: H.264, balancing video quality and file size.

Feeling daunted by the array of Pinterest ad formats and their technical nuances? As a collaborator with First Media, you’re not alone in this journey. You’ll have a proficient team by your side, specializing in ad specs, ready to demystify your digital marketing approach. Stay with us for insider tips from our experts, and discover how we amalgamate technical prowess with imaginative solutions in our collaborations.

Mastering Pinterest Ads: Pro Tips and Best Practices

Succeeding in Pinterest marketing is not just about crafting visually arresting ads; it’s equally about ensuring those ads reach the right eyes. Ad targeting can be uniquely effective, given that the platform captures users at various stages of the purchase funnel—from inspiration to decision-making.

Pinpoint Your Audience

Pinterest offers a variety of targeting options to reach your desired audience. You can opt for:

  • Keyword-based targeting: Make your ads appear in search results and related pins.
  • Demographic targeting: Filter the audience by age, gender, location, and language.
  • Interest-based targeting: Use Pinterest’s data to display ads to users interested in similar topics or categories.

Leverage Customer Lists and Actalikes

Upload Customer Lists to target users who’ve engaged with your brand before. “Actalike” audiences target users similar to your existing customers, boosting ROI.

Explore the Power of Social Commerce

Pinterest is becoming an essential component of social commerce. With more users seeking dynamic and interactive shopping experiences, integrating social commerce platforms like Pinterest can take your e-commerce business to the next level. Pinterest offers ‘Shoppable Pins,’ a direct gateway to product purchases. These pins contain real-time pricing and stock information and direct the user straight to the product purchase page. The benefits of shoppable content and social commerce are manifold, giving users a more seamless shopping experience while boosting conversion rates for advertisers.

Pinterest and Conversions

A precisely targeted Pinterest ad streamlines the journey from discovery to conversion. Pinterest reports that users are 7x more likely to buy Pinned products than those liked on other social platforms due to its precise user intent capture. Whether seeking home decor or fashion trends, users are often in a ‘planning mindset,’ receptive to product suggestions.

For optimizing ad performance, Pinterest’s Analytics and Ads Manager offers vital metrics like CTR, CPC, and Conversion Rate. You can convert engagement into tangible results by focusing on precise targeting and Pinterest’s social commerce edge.

Consider Promoted Pins

Promoted Pins differ from regular organic pins because you pay for greater visibility. Unlike other platforms, they seamlessly blend into Pinterest’s interface. To promote one, select it in Pinterest Ads Manager, specifying the audience, budget, and duration. Prioritize Pins with existing engagement (likes, shares, saves) for added appeal.

Quality is key for Promoted Pins: Ensure alignment with Pinterest ad specs, including dimensions and content quality. Choose visually appealing, contextually relevant, and keyword-rich Pins to resonate with your audience, optimizing campaign performance. This strategic transition isn’t just about buying ‘space’; it’s an investment in user engagement and conversions.

Here are a few other pro tips to make your Pinterest strategy more powerful:

  • Timing is Everything: Post ads during peak user activity to maximize visibility.
  • Use Rich Pins: They offer more context and increase the likelihood of conversions.
  • Test Multiple Variations: Experiment with ad formats, text, and visuals to find what resonates.
  • Analyze and Optimize: Regularly review metrics to improve ad performance.
  • Leverage Seasonal Trends: Stay relevant by tapping into seasonal trends.

At First Media, we combine the power of our digital expertise with our in-depth experience on the app to create a multidimensional Pinterest strategy. Using everything from trend research to promoted pins and beyond, we can help your brand see why Pinterest is leading the game in social media marketing platforms. 

Revamp Your Digital Marketing with Pinterest Ads

As we’ve explored throughout this comprehensive guide, Pinterest isn’t just a social platform where users find inspiration; it’s also a powerful medium for advertisers aiming to elevate their digital marketing strategies. Understanding Pinterest ad specifications is not just an optional best practice; it’s a prerequisite for effective advertising. From image file types to video requirements and beyond, these specifications are designed to help your ads look their best, catch users’ eyes, and convert interest into action.

Whether you want to increase brand awareness, drive traffic to your site, or boost sales, Pinterest offers versatile solutions to meet your goals. Its seamless integration with social commerce capabilities makes it even more potent in escalating your ROI.

For those of you wondering how to effectively leverage this platform, we offer a unique perspective: We don’t just create ads; we create visually appealing, contextually rich Pins tailored to attract the right audience. We dig deep into relevant keywords and run highly targeted social media ads to ensure your products and services gain optimal visibility. The end result? A robust, scalable Pinterest marketing strategy that can dramatically elevate your business.

See how we build audiences around interest, inspire them with ideas, and drive them to action. Take the leap today and discover how Pinterest can elevate your digital marketing to unimaginable heights.