O&O Sites

Engage Audiences at Scale Through Our Owned Destinations.

First Media sites connect brand partners to key audiences and drives collective impact by serving inspiration to our core communities.

Our Approach

By leveraging advanced targeting and impactful placements, we turn every interaction into measurable results for your brand.

O&O Sites
O&O Sites
O&O Sites
O&O Sites
How it’s Done

Standard Inventory

Capture attention with premium display inventory, including billboards, interstitials, and responsive ad formats. Engage users further with pre-roll, mid-roll, and sticky video placements designed for maximum visibility and interaction.
ROS Display Inventory
Pre-Roll, Mid-Roll, & Sticky Video
Rich Media Supported
IAB, DCO, Flex/Responsive, Interstitial, Skins

High-Impact Inventory

Fully branded custom hubs serve as immersive destinations for your audience. From interactive trivia and seasonal themes to shoppable recipe integrations, these hubs blend content and creativity to connect your brand with consumers in a meaningful way.
Mobile Formats
Shoppable Recipes & Add-to-Cart Tech
Interactive Features: Quizzes, Generators, & Spin Wheels
Thematic Seasonal Design

Shoppable Integrations & Custom Content Hubs

Transform inspiration into action with seamlessly integrated shoppable content. Our tech-enabled solutions allow audiences to add products to their cart directly from recipes, articles, and video tutorials.
Add-to-Cart Functionality
Shoppable Videos & Recipes
Custom Curated Content
Branded Recipe Hubs

Quizzes

Create engaging trivia experiences to promote brand awareness, product knowledge, and interaction with target audiences. Leveraging our trivia resources, we deliver fun, interactive games featuring products, recipes, and more, with opportunities to win exciting prizes.
Trivia & Personality Quizzes
Presenting Sponsor & Theme Skin
Prize Sponsor
Mobile & Desktop Interstitials
Email Capture

Articles

Feature your brand seamlessly within our high performing editorial content across our digital brand hubs. Our custom articles integrate brand messaging into engaging storytelling, providing authentic reach and driving meaningful consumer action.
Newsletter Inclusion