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The Brand

So Yummy sheds a new light on food, which brings fun and excitement to every day culinary experiences. The brand shares an out-of-the-box way of thinking about cooking, providing its audiences with hacks, tips and tricks for any recipe.

Website  |  Facebook  |  Instagram  |  Youtube

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Case Study

OBJECTIVES
To increase brand awareness and change the perception around the products available in Walmart stores, showing that Walmart has everything consumers need for any occasion

PARTNERSHIP ELEMENTS
Five videos highlighting ‘WOW’ products including Betty Crocker Mug Treats, Marketside Garlic Knots, and Sam’s Choice Garden Vegetable Pizza, distributed on Blossom and So Yummy via Facebook and Instagram

✓ 115M+ Audience Reached
✓ 55M+ Video Views
✓ 2M+ Engagements

 

 
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Case Study

OBJECTIVES
To increase brand awareness, drive new subscribers and educate consumers on organic food

PARTNERSHIP ELEMENTS
Three videos highlighting on So Yummy and So Yummy Vegetarian via Facebook and Instagram

✓ 126M+ Audience Reached
✓ 61M+ Video Views
✓ 2.9M+ Engagements


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