IN THE PRESS

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How One Publisher Is Using Data to Make Insanely Viral Facebook Videos for Millennial Moms

This spring, Blossom posted a Facebook video that began with an image of women’s underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history.

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How Publishers are Bridging their Instagram and Facebook Audiences

Since Facebook changed its algorithm earlier this year to prioritize users’ content over brands’ and publishers’ content, some media companies have found a way to boost their Facebook audience, using, of all things, Facebook-owned Instagram.

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How Walmart Is Winning on Facebook With Branded Content Video Partnerships

In the last 90 days, Walmart has worked with 60 partners to create branded videos published to Facebook. Its partners vary from digital natives including Tastemade and So Yummy to traditional media personalities such as Ellen DeGeneres and Today's Kathie Lee Gifford and Hoda Kotb.

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