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How Publishers are Bridging their Instagram and Facebook Audiences

Since Facebook changed its algorithm earlier this year to prioritize users’ content over brands’ and publishers’ content, some media companies have found a way to boost their Facebook audience, using, of all things, Facebook-owned Instagram.

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Entrepreneur Weekly

Amanda Holmes, CEO of Chet Holmes International, sits down with Sharon Rechter, Co-founder and President of First Media US and EVP of Business Development for BabyFirst TV, to unlock the secret to becoming a social media sensation.

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How Walmart Is Winning on Facebook With Branded Content Video Partnerships

In the last 90 days, Walmart has worked with 60 partners to create branded videos published to Facebook. Its partners vary from digital natives including Tastemade and So Yummy to traditional media personalities such as Ellen DeGeneres and Today's Kathie Lee Gifford and Hoda Kotb.

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How One Publisher Is Using Data to Make Insanely Viral Facebook Videos for Millennial Moms

This spring, Blossom posted a Facebook video that began with an image of women’s underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history.

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5 Priceless Lessons From the Creators of The Most Viral Facebook Video (Ever.)

Meet First Media, one of the leaders in the social media space as a viral video creator, and one of the top 20 Facebook publishers in the world. In order to create viral videos, it is critical to follow a few specific steps and tools, which founders Sharon Rechter and Guy Oranim have revealed with us.

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8 Tactics to Build a Multimillion-Dollar Publishing Business

You may not know the name Sharon Rechter, but if you're a Facebook user, I can almost guarantee you've seen one of the videos produced by her media business, First Media. The company, run by Rechter and her husband, is a multi-platform media company that creates content and experiences that "spark creativity in women and moms everywhere."

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This Organizing Hacks Video Has Over 350 Million Views

The internet is freaking out over the most watched video on Facebook right now and you’ll never guess what it is. It’s not another celebrity hiding from paparazzi or a silly cat who thinks she’s a dog—it’s a life hack video from Blossom, teaching us how to declutter our everyday messes.

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BABYFIRST Now on Verizon Fios

First Media, a multi-platform media company dedicated to millennial women, announced that their TV Network, BabyFirst, is now available to Verizon Fios subscribers with the Extreme, Ultimate, Mundo, Mundo Total or Spanish Language packages. This brings BabyFirst to a total of 60 million TV homes in the United States.

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BabyFirst Expands Footprint in LatAm, Caribbean

The BabyFirst channel is now available to Sky Mexico customers in Mexico, Central America and the Caribbean.

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It’s Really Here: TV for Babies

You’ve heard of couch potatoes. Here come crib potatoes. In the ultracompetitive children’s-TV market, most networks don’t target viewers any younger than four years old. One channel is now testing that boundary. BabyFirstTV, which is making its way...

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