Adding Alt Text on Instagram into Your Strategy: The Why and How

Adding Alt Text on Instagram into Your Strategy Alt text options have been around the internet long before Instagram released the feature in November of 2018, but its use on the app has become a staple for business accounts. The rise in accessibility features like alt text means that users with visual impairments can enjoy […]

Timeless Tips for Beating the Instagram Algorithm

client researching Instagram algorithm on laptop

Timeless Tips for Beating the Instagram Algorithm You’ve heard about the infamous “algorithm,” an omnipresent, all-knowing Big Brother that makes decisions about your every move online. The algorithm exists on every search-capable app and site we have access to, including Instagram and other social media platforms. But Instagram recently updated its algorithm. The updated algorithm […]

Using TikTok for Business As Part Of Your Social Media Marketing

Using TikTok for Business as Part of Your Social Media Marketing Discover if using TikTok for Business could benefit you. Learn what options are available and how to leverage Influencer Marketing in your campaigns. Launched in 2018, TikTok is the fastest growing social media platform and probably the easiest one for marketers to find success. […]

What Branded Content Marketing Is And How It Works

What Branded Content Marketing Is And How It Works The ultimate goal of any form of marketing is to grab the audience’s attention and keep it as long as possible. Within that goal are several sub-goals such as selling a specific product or creating brand awareness. Traditional marketing promotes specific products using TV commercials, website […]

Geotargeting for Mobile Ads: Meeting the Right Audience

Geotargeting for Mobile Ads: Meeting the Right Audience A discussion of the benefits of geotargeting for mobile ads and how mobile location data can be used to strategically reach your target audience. Successful marketing involves an understanding of and the ability to cater to your target audience. But with tens of millions of brands in […]

Elevating Your Ad Campaigns with TikTok Ads Library

girl sitting at desk on laptop working on social media TikTok campaign

Elevating Your Ad Campaigns with TikTok Ads Library Discover the TikTok Ad Library, learn how to use it, and read useful tips on incorporating TikTok Ad Campaigns into your social media marketing strategy. Over the past few years, we’ve seen TikTok fulfill its promise of revolutionizing digital advertising for brand partners. As TikTok continues to […]

How to Tailor Advertising with Geotargeting Facebook Ads

two people sit in office to create Advertising with Geotargeting Facebook Ads

How to Tailor Advertising with Geotargeting Facebook Ads Learn about the options Facebook Geotargeting offers for your social media marketing. Discover how you can find custom audiences while maximizing your ad spend. If you’ve ever used Facebook – or any social media – you’ve likely seen ads that seem to know exactly where you are, […]

Reaching Beyond Your Target Audience with TikTok Promote

Reaching Beyond Your Target Audience with TikTok Promote How to use a TikTok Promote campaign to reach your target audience generating more website visits and increasing views for your highest achieving videos. Navigating the endless list of new features on each social media platform can be time-consuming, but staying on top of the game is […]

Adding Customer Journey Mapping to Your Marketing Strategy

Adding Customer Journey Mapping to Your Marketing Strategy Customer journey mapping in marketing is a visual representation of the buyer’s journey. Learn the benefits of the marketing funnel and implementation tips. A customer’s journey from awareness to loyalty is filled with hundreds of minute yet significant interactions with your business. Each point of connection gives […]

The Best Ways to Use TikTok to Promote Your Business

The Best Ways to Use TikTok to Promote Your Business Discover why you should be using TikTok as part of your digital marketing and how to best utilize TikTok videos and influencers to reach your target audience. TikTok is more than just the latest social media craze: It’s a platform offering a path to digital […]

Using Instagram Shoppable Tags to Engage Your Audience

Using Instagram Shoppable Tags to Engage Your Audience Learn everything you need to know about Instagram shoppable photo tags, who can use them, and how best to work them into your e-commerce marketing strategy. Social media changes constantly. That’s one of the most exciting yet frustrating things about it. You have your e-commerce marketing strategy […]

How Digital Out Of Home Advertising Benefits Your Business

How digital out-of-home advertising benefits your business Technology touches every aspect of our lives, including marketing, so it was only a matter of time until the outdoor environment – long the territory of the interstate billboard or transit ads on the side of a bus – became digitized. Enter digital out-of-home advertising (DOOH), where marketers […]

Integrating Shoppable Videos Into Your Ecommerce Strategy

Integrating Shoppable Videos Into Your Ecommerce Strategy It’s no secret that the ecommerce landscape is more competitive than ever in the wake of the coronavirus pandemic. The death of brick-and-mortar means online shopping is more popular than it ever has been – and why wouldn’t it be? Who doesn’t love saving a trip to the […]

What Is a Growth Marketing Strategy and How Can You Implement It?

How to implement a growth marketing strategy Growth marketing is a strategy for increasing engagement while gaining new customers or users. Learn how using it can add value throughout the marketing funnel. Every business, from e-commerce startups to enterprises, is learning to see the practices of new digital marketing strategies as industry standards. Whether you’re […]

What’s the Difference Between Paid, Owned, and Earned Media?

What’s the Difference Between Paid, Owned, and Earned Media? Owned, paid, and earned media are three sects of the media beast, each as important as the last. They differ in their benefits, applications, and influence, but all three are requisites for a successful digital strategy in any industry. Learn more about some of the approaches […]

Examples of Customer Acquisition Strategy in Action

two people shaking hands

Examples of customer acquisition strategy in action  Read customer acquisition strategy examples using content marketing, referrals, email, shoppable content, and through social media via TikTok and influencers. A customer acquisition strategy is the strategic process of how your brand will gain new customers or users. Acquiring new customers is a fundamental goal for any business, […]

4 Examples of Earned Social Media Tactics You Can Apply Today

4 Examples of Earned Social Media Tactics Earned media is when consumers or other businesses speak your praise on their own platforms. Learn 4 strategies you can apply to increase your organic exposure. What Is Earned Media? Earned media refers to all the exposure you make organically, that is, without direct paid advertising. It happens […]

What Is Influencer Marketing and Why Is It Important?

Influencers. Some may scoff at the very mention of “influencer marketing,” but modern marketing strategies cannot afford to overlook this booming marketing campaign type.  Influencer marketing can find its roots in the early days of social media. What were then known simply as “brand ambassadors” have now exploded into a multi-billion dollar industry. According to […]

Performance Marketing Basics: Everything You Need to Know

What is Performance Marketing? Performance marketing? Influencer marketing? Social commerce? Marketing has enough terms to make even the most experienced marketer’s head spin. And that’s where we come in to help. So what is performance marketing exactly? Most marketers will have their own definitions of what has grown to be a more comprehensive term, but […]

What is Social Commerce and Shoppable Content?

What Is Social Commerce and Shoppable Content? Social Commerce? Shoppable Content? These terms may have not existed 20 years ago, but they are here and more powerful than you know. With the emergence of social media in the early-2000s, social commerce has gained momentum, enough to convince Accenture (NYSE:ACN) that it will grow three times […]

How The TikTok Algorithm Works In 2022

How The TikTok Algorithm Works In 2022

In the span of just a few years, TikTok has become one of the most valuable platforms for marketers to win new customers and stay top-of-mind with existing ones. When you combine TikTok’s status as most downloaded app in 2022, the reality that it’s the most popular app amongst the biggest generations in Gen Z […]

How To Advertise On Instagram

Marketing Director explains social media instagram advertising

Latest Instagram Updates and a Quick Start Guide to Advertising Advertising on Instagram can be a difficult thing — it’s an extremely saturated platform that is constantly changing in order to maintain an increasingly fickle userbase. However, if executed correctly, Instagram advertising can (and should) be a crucial part of your business’ revenue.  With a […]

How To Calculate ROAS

A marketing director reviews the performance data of a recent ad campaign. ROAS is trending upward over the last quarter.

How to Calculate and Use the Return On Ad Spend (ROAS) Formula ROAS, ROAS, ROAS.  If you have anything to do with online advertising or e-commerce, you probably hear ROAS referenced a couple of thousand times a day.  It makes sense – ROAS is the single most important metric when it comes to whether your […]

Why D2C Brands Are Moving Towards Performance Marketing

Is your D2C (direct-to-consumer) brand testing the waters of performance marketing yet? It’s 2022 and D2C is here to stay. With the pandemic pushing everyone inside for a year or more, how, why and where people buy is almost completely different from how it was just a few months ago.  More people are going online […]

Why OOH Advertising is Effective In Reaching Millennials and Gen Z

When planning an advertising strategy targeted at Millennials and Gen Z, it’s easy to overlook Out Of Home (OOH) advertising.  Gen Z and Millennials are digital natives and digital almost-natives. They use their devices more than any other generation, so it stands to reason that they would like advertising that is native to where they […]

Top Email Marketing Trends to Look Out For in 2022

The opportunity is ripe to grow your bottom line via a robust email marketing campaign – and it’s not even that difficult. The trick is to understand the trends and regulations that are currently ruling the email marketing ecosystem. Here are some trends you should account for in your email strategy as we move into 2022.

How To Create A Winning Content Strategy for 2022

With a more crowded digital landscape than ever, executing an effective content strategy that reaches your audience and entices them to take action requires more preparation, understanding and effort than ever.

10 Tips From an Internal Recruiter

Resumes are not only a summary of your professional experience, they are also the source of stress for many people looking to enter the workforce or make a career pivot. Recruiters are notoriously known for spending less than a minute viewing a document that has probably taken hours for the candidate to write–and this is […]

TikTok vs. Instagram Reels: Tips for Marketers

Article by: Madelyn P. Hit the “Whoa!” There’s a New TikTok Rival?! Anyone familiar with social media marketing has probably figured out that TikTok is much more than an app with dance tutorials for Gen Z. In fact, social media giant Facebook took that notion and pounced on it. The corporation launched a TikTok competitor […]

6 Tips for Using Emojis in Social Media Marketing

Introduction The first emoji created in 1999 had humble beginnings with only 176 original icons. Today, that number has skyrocketed and has long since surpassed 3,000. They are more than a millennial fad and have become commonplace in our daily communication both socially and professionally. According to a report from Emogi, 92% of the online […]

10 Things Your Competitors Can Teach You About Social Media

One of the most effective tactics in a successful social media strategy is oftentimes to analyze or follow the competition. The goal isn’t to copy and paste what they are doing, but rather evaluate your competitors’ strengths to find what will work for your business.  Wherever you are in your journey as an entrepreneur – […]

How to Use #Hashtags: The Right & Wrong Way

What is a hashtag, you ask? A hashtag is a word or phrase preceded by a hash or pound sign (#), used to identify messages on a specific topic. Hashtags are one of the most effective social media tools used to stay relevant, target an audience, generate conversation, and/or build your brand’s identity.

20 Resources That’ll Make You Better at Digital Marketing

We’re sharing 20 FREE resources to help you level up your digital marketing toolkit. Whether you’re running a PPC campaign, managing content marketing campaigns or simply looking to learn something new, you’ll benefit from these resources.

Anticipating Social Media Marketing Trends for 2021 (and Beyond!)

Article by: Madelyn P. Today, we’re discussing a frontier that is relatively uncharted and constantly evolving. The unprecedented nature of this plane makes it one of the most exciting fields to explore. No, we’re not talking about intergalactic space or the subterranean ocean. We’re talking about the future of social media.

6 TED Talks / Podcasts to Help You with Social Media

Social media is an ever-changing platform, we totally understand that it can feel like a full-time job just trying to keep up with times. That being said, we grabbed six (6) TEDx/podcasts we thought you could pick up a trick or two from.

Performance Marketing: A Quick Overview

Digital marketing encompasses a range of different specializations. It isn’t uncommon to feel a little overwhelmed and at times confused about what they all mean for a business or marketing team in the grand scheme of a well-planned strategy. In the same way that organic search, email marketing, pay-per-click, and media buying are understood to […]

Why It Pays To Be Cheeky With Comment Replies on Social Media

Article by: Madelyn P. Say what you mean and mean what you say. This is a solid piece of life advice that someone probably gave you as a kid. Now, social media is taking this tidbit and making it matter more than ever because brands can use witty comments to optimize their online profiles and […]

Quick Guide to Getting Your Business Started on TikTok [Infographic]

Over the past year TikTok has exploded in popularity. The app’s growth was expedited by long periods in quarantine, and it continues to be a leader in the social media space. Users of all ages have found a corner of TikTok to claim, and that is one of the reasons your business should be taking […]

Quick Guide to Digital Advertising

Making sure your advertising budget is being put to good use and maximized is an important component of a business’s overall marketing initiative. Whether you are in the initial stages of exploring options for your business and curious about where to focus your efforts, or evaluating new strategies in digital advertising, we have created a […]

Social Media Tips to Crush Black Friday & Cyber Monday

Black Friday is right around the corner and shoppers are already gearing up for the larger-than-life sales. Of course, this year will look a little different due to the pandemic. Although malls have already reopened, most brands will likely hold their sales online to provide customers with a safer shopping experience. And now that this […]