5 Reasons to Use AI for Instagram Marketing + 1 Reason Not To
Want to use artificial intelligence to streamline your content creation? We share tips to help you use AI while keeping your connections grounded and authentic. Instagram is a powerful platform for e-commerce brands looking to boost sales and grow their audience. However, with so much competition on the platform, standing out and engaging effectively with […]
What is Social Retail? Unpacking a New Way to Shop
Are you looking for ways to remove barriers to purchase? Consider social retail. Help customers move from discovery to purchase inside social media platforms. Consumers increasingly turn to their screens for shopping inspiration, turning social media platforms into storefronts. This shift is changing how we shop and redefining the essence of customer engagement. In a […]
7 Tips for Building Your Brand on Facebook
Learn how to use Facebook’s powerful tools, from engaging content creation to integrating e-commerce, to build a dynamic brand presence online. Worldwide, there are over 3 billion active monthly users on Facebook. Over 175 million of those users are in the United States. With metrics like this, it is obvious that Facebook is one of […]
Will Augmented Reality Become an E-Commerce Tool?
How can AR revolutionize online shopping? Explore AR’s impact on e-commerce and customer satisfaction, from virtual try-ons to 3D product visualizations. If you are wondering if augmented reality (AR) will become an e-commerce tool, boy have we got some news for you: augmented reality tools are already helping brands sell their products and services. In […]
What are the Different Types of Communication Media?
Explore different types of communication in digital media, from social media to podcasts. Weave a unified brand story across multiple communication channels. Reaching your audience effectively typically means utilizing a variety of media channels in your overall marketing strategy. Each platform offers unique engagement opportunities, from social media and podcasts to print and outdoor advertising. […]
How to Boost Brand Awareness on Social Media
Struggling to get noticed by your target audience on social media? Discover how to increase brand awareness and engagement with proven social media tactics. Brand awareness measures how well your target audience recognizes and recalls your brand identity. Brand awareness is born from the visual, verbal, and emotional elements that define your brand. Having high […]
What are Media Channels and How Do You Use Them?
Do you need help with leveraging media channels for marketing? Gain insights into using social media, email marketing, and more for strategic brand awareness. Channel surfing doesn’t just refer to TV channels anymore. Audiences interact with thousands of media channels daily, from radio to print ads, various social media apps, and more. Understanding different media […]
4 Benefits of Social Commerce for CPG Brands
Is Social Commerce the right tool to boost your CPG brand messaging and customer engagement? We share four reasons why this D2C strategy can benefit your brand. Open any social media app, and you’ll be offered endless chances to buy products quickly and conveniently through the platform. While it feels normal now, this functionality, known […]
5 Ways CPG Brands Get a Boost from Social Media Marketing
Learn some strategies CPG brands use in social media marketing. We share five key strategies to drive sales, from influencer partnerships to social listening. Consumer Packaged Goods (CPG) brands face a significant challenge in finding creative ways to drive traffic to their e-commerce platforms. With consumers continuing to prioritize online shopping, standing out and capturing […]
11 Best Practices to Improve Earned Media Outcomes
Here are some best practices for leveraging earned media strategies. We cover everything you need to know, from influencer partnerships to SEO integration. Earned media is the third pillar in a successful approach to content marketing. Along with paid and owned media, earned media is essential to the marketing strategy puzzle. It brings a level […]
How AI Tools Can Elevate Your Facebook Ad Copy
Discover how AI tools can boost your Facebook ad copy, optimizing targeting and creativity for better ROI. Ready to elevate your ad strategy with automation? Are you ready to take your Facebook ad game to the next level with AI? With AI’s cutting-edge technology, crafting engaging and effective ad copy is becoming easier and more […]
How to Build a Digital Content Strategy from Scratch
Struggling with a digital content marketing strategy for your CPG brand? Build powerful strategies, engage via social media, and measure ROI effectively. It’s time for all CPG brands to digitize their content strategy just like they’ve digitized their point-of-sale systems. That’s not to say that traditional marketing strategies are gone – we’ll cover the importance […]
The Magic of Video Storytelling in Digital Marketing
Why is video content crucial for modern marketing? Learn what is needed to create impactful videos. Use storytelling to improve your marketing strategy. We all love a good story. Stories can shape our perceptions and beliefs in profound ways. Storytelling is a tool that allows you to effectively share information and create an emotional bond […]
The TikTok Metrics You Need to Understand to Improve ROI
Are you struggling with TikTok ads? First Media shares insights on user content, engagement metrics, and ad formats to enhance your brand’s impact and ROI. TikTok is huge. If your brand isn’t on TikTok yet, you may need to reconsider. The platform has real potential for creating brand awareness and fostering deep customer connections. To […]
The Power of Memes in a Social Media Marketing Strategy
Memes can boost your digital marketing by engaging audiences. First Media can guide your brand in adapting or creating memes for platforms like TikTok. Digital memes, those shape-shifting gems of the digital landscape, have evolved significantly over the years. Beginning with humble image macros and progressing to the animated hilarity of GIFs, they’ve continuously adapted […]
Exploring Organic Marketing Opportunities on TikTok
Master TikTok’s organic reach. Our insights help you harness the essentials—from authentic content creation and influencer marketing to strategic hashtagging. With over 1 billion monthly active users, TikTok is a major player among social media platforms. Its massive size means there are marketing opportunities for organizations of all sizes. Whether you are a small business […]
From Culinary Inspiration to Purchase with Shoppable Recipes
Enhance the e-commerce experience with shoppable recipes, integrating real-time functionality and influencer insights for seamless culinary shopping. Keeping up with e-commerce innovation can leave your head spinning! New marketing channels are developing at a wonderful pace. We wanted to take a moment to mention a newer channel that any Consumer Packaged Goods (CPG) brand should […]
Direct-to-Consumer Marketing Strategies in the CPG Industry
DTC strategies revolutionize the Consumer Packaged Goods sector. Brands leverage digital platforms and our expertise for direct consumer engagement and growth. The Consumer Packaged Goods (CPG) industry is experiencing a notable transformation thanks to Direct-to-Consumer (DTC) marketing. Through digital platforms, brands can directly cultivate the customer experience and drive meaningful connections with consumers, enhancing loyalty, […]
Navigating the Landscape of Integrated Content Marketing
Integrated content marketing combines platforms, engages audiences, and aligns with business goals to create lasting impact through high-quality content. Integrated content marketing, sometimes referred to as omni-channel marketing, isn’t just a buzzword. It’s an innovative approach to marketing that infuses every piece of content with purpose, making sure your brand’s body of content works cohesively […]
Using Omnichannel Marketing to Guide the Customer Journey
Omnichannel marketing offers a cohesive, personalized customer experience across all platforms, utilizing data analytics, social media, and technology. In today’s dynamic market, omnichannel marketing is more than a strategy—it’s the gold standard for customer engagement. It’s not just about being everywhere but delivering a consistent, unified voice across every touchpoint. This consistency nurtures trust, deepens […]
Should You Use YouTube as a Social Media Marketing Platform?
YouTube’s evolution into a dynamic social platform empowers digital marketing through engagement, influencer culture, and unique features for diverse audiences. As our digital world evolves, so do the platforms we use to connect, entertain, and inform. But where does YouTube fit in? Is it merely a warehouse for cat videos and how-to guides, or is […]
The Complete Guide to Technical Pinterest Ads Specs
Pinterest ad success hinges on image specs, video ads, social media targeting, and strategic tips for e-commerce businesses to optimize conversions. Embracing Pinterest as a vibrant hub of creativity has its rewarding surprises. With its impressive community of over 400 million users, it stands as a testament to where artistic flair meets genuine commerce. For […]
How Contextual Targeting Leads to Remarkable Ad Conversions
Contextual targeting delivers relevant ads via real-time content analysis, boosting conversions and complementing mobile geotargeting for comprehensive results. In the ever-evolving digital advertising landscape, throwing a wide net and hoping for the best is no longer sufficient. Contextual targeting, or contextual advertising, is a data-driven, hyper-relevant approach that delivers your ads to the most suitable […]
An In-Depth Look at CPG Marketing Strategies
In an era of digital influence, understanding CPG marketing can be challenging. Learn how to use social media, DTC channels, and more to drive growth. Consumer packaged goods (CPG) marketing is full of opportunities, innovations, and captivating challenges. In an era where digital influence and e-commerce have extensively impacted our shopping habits, understanding how CPG […]
Navigating the Marketplace with a Shopper Marketing Agency
Shopper marketing agencies aid brands in engaging with their customers. They utilize in-store activations, retail marketing, social media, and data insights. In a world where the shopper’s path is as winding as the Yellow Brick Road, a shopper marketing agency is your guide to the Emerald City of success. Succeeding in today’s digital world requires […]
Celebrating the Flavor and Creativity of Food Instagram
Food Instagram accounts are shaping global food culture, allowing brands to connect with audiences using high-quality visuals and strategic hashtag use. Are you hungry for inspiration? Let us take you on a culinary journey that will awaken your senses, leaving you salivating for more. Welcome to the mouth-watering world of Food Instagram! Instagram has come […]
Harnessing the Power of Promoted Pins on Pinterest
Pinterest is a potent marketing tool. Blending social media and SEO with promoted pins for increased visibility and Ads Manager for campaign optimization. Often forgotten in marketing conversations, Pinterest holds more potential for impactful audience connection than many give it credit for. It gives brands a chance to unlock new realms of engagement and conversion, […]
Digital Advertising for Consumer Packaged Goods Brands
CPG digital advertising focuses on client relationships with strategies like social media engagement, omni-channel approaches, and customer journey optimization. Take a moment to consider your pantry or bathroom shelf. Each of the consumer packaged goods (CPGs) found there tells a story about how brands reached you, influenced your choices, and ultimately got their products into […]
The Power and Benefits of Contextual Commerce
Contextual commerce integrates purchasing opportunities into the online experience, revolutionizing e-commerce through personalized shopping across platforms. Imagine a world where every click is a potential purchase point – that’s the magic of contextual commerce. As our relationship with digital shopping evolves, smart companies have found innovative ways to move away from the confines of traditional, […]
Unleashing the Power of Shopper Marketing for CPG Brands
Shopper marketing is much more than just another buzzword in the business arena; it’s a game-changing strategy that’s already rewriting the rules of engagement for CPG brands worldwide. And the best part? When effectively leveraged, these strategies can provide actionable insights that drive sales and boost your bottom line. The path to understanding and implementing […]
Mastering a Seamless Omnichannel Marketing Campaign
An omnichannel marketing strategy should prioritize the customer experience, channel integration, a clear customer journey, and utilizing adaptive technology. Omnichannel marketing has become a foundational strategy for many brands in the digital age. Compared to the hollowness of single-channel marketing efforts, successful omnichannel marketing gives brands a clear and effective voice. And when compared to […]
Innovating Influencer Marketing with TikTok’s Branded Mission
TikTok’s Branded Mission is an innovative tool for influencer marketing, allowing brands to create a “mission” for content creators to submit creative videos. TikTok’s Branded Mission takes influencer marketing to new heights. Allowing companies to crowdsource user-generated content, the feature creates a new form of two-way engagement between creators and brands for maximum benefit to […]
Expanding Grocery E-commerce with Effective Marketing
E-commerce platforms enhance the customer experience for your online grocery store with same-day delivery, curbside pickup, and personalized recommendations. Grocery e-commerce has seen explosive growth in recent years, fueled even further by the pandemic and the subsequent shift to online shopping. But with more players entering the market, competition is becoming fiercer. Grocers need to […]
How to Optimize the E-commerce Customer Journey
Learn to optimize your customers’ digital path to purchase and digital customer experience through effective marketing strategies and a multichannel approach. In today’s digital age, the consumer purchase path looks different than it did just a few years ago. With the rise of e-commerce, touchpoints have expanded beyond traditional in-store experiences, and consumers are turning […]
A Guide to Brand Marketing for CPG Brands
Read our guide to learn more about how you can create an effective brand marketing campaign strategy for your Consumer Packaged Goods (CPG) Company. Maintaining a strong brand identity is crucial for CPG brands, especially in times of market turbulence. A solid brand and a loyal audience can help protect a company’s market share, differentiate […]
Branded Content Glossary: 13 Essential Terms to Learn
First Media presents a glossary of branded content terms to help you learn and hone your marketing vocabulary about this important aspect of marketing. Content is king. But with countless strategies to learn and apply, navigating the world of content marketing can be challenging. Branded content is an important approach for marketers to understand – […]
Omnichannel Marketing: 13 Terms for a Better Understanding
First Media presents a glossary of omnichannel marketing terms to help you learn and hone your marketing vocabulary about this important aspect of marketing. Why is omnichannel marketing so popular? What’s the difference between customer experience and customer journey? How does customer data play into an omnichannel strategy? Learn 13 terms for omnichannel marketing to […]
Why Custom Branded Content is Such a Powerful Marketing Tool
Learn how using branded content can be a powerful content marketing strategy to define your brand story on social media and reach your target audience. Branded content can be the key to defining your brand story, attracting customers, and getting the brand loyalty essential for success. But developing branded content isn’t as easy as making […]
13 Terms to Better Your Understanding of Social Commerce
First Media presents a glossary of social commerce terms to help you learn and hone your marketing vocabulary about this important aspect of marketing. Social commerce is becoming more critical in marketing. As brands continue to see the potential in social commerce, more e-commerce companies are looking to incorporate it into their marketing tactics. Explore […]
13 Performance Marketing Terms You Should Know
First Media presents a glossary of performance marketing terms to help you learn and hone your marketing vocabulary about this increasingly popular strategy. As you learn more about marketing, you’ll likely come across the term performance marketing. This increasingly popular marketing strategy helps brands meet their business objectives using data-driven insights. With this emphasis on […]
Connecting with Today’s Social Consumer via Social Media
The social consumer process and the rise of social commerce create a simplified path to purchase that includes social proof within e-commerce and social media. Social consumerism wraps influencer marketing, creator content, product discovery, and social proof into one perfect package. In the traditional consumer experience, customers would see a print ad in a magazine, […]
Social Commerce: Simplifying the Customer Journey
Learn how social commerce can simplify the customer journey. Marketing through social media platforms might be the trick you need to meet your e-commerce goals. Social commerce is a not-so-new game for brands to compete in. Back in 2005, Yahoo! coined the term to describe its user-generated content features like pick lists, ratings, and content […]
Creating Instagram Branded Content Ads with Influencers
Creating Instagram branded content ads through paid partnerships with influencers can help reach your target audience and achieve your marketing goals. Branded content is any content or media funded by a brand to spread its message. When an influencer posts that content in paid partnership with the brand, it’s sometimes called influencer-branded content. In other […]
Digital Marketing Strategies Need Offline Marketing Channels
Offline marketing channels, such as direct mail, TV, and print, complement your digital marketing by reaching a broader audience and building brand awareness. Marketing in the digital age tends to focus only on the online. As consumers spend more time on their devices and we develop new ways to explore the digital sphere, traditional marketing […]
Why a Performance Marketing Strategy May Be Right for You
Learn how a performance marketing strategy can help you reach your target audience through search engine optimization, influencers, and social media. Does the quality of your content and distribution matter when you use a performance marketing strategy? Do you get the same bang for your buck from mindless marketing as you do with data-driven tactics […]
Are You Reaching the Right Social Media Audience?
The value of your social media audiences is about more than just your follower count or the number of views your video posts get, it’s about customer acquisition. Views and follows should lead to the conversions you need and, eventually, to loyal customers. Is Reaching an Audience Enough? Social media platforms make it easy to […]
Why Conversion Goals Are Essential for Performance Tracking
You care about conversions – it’s the name of the game when it comes to selling your product or service. Every newly acquired user, every product sold, it all begins and ends with a conversion. Understanding the importance of conversions, not just for how your money is spent but for how you can track your […]
Adapting to Social Media as the New Ecommerce Search Engine
To some, the switch from Google to social media as a search engine may seem like another development toward content-obsessed brainlessness. But the evolution away from the known, dependable Google-exclusive searches is part of the growing social commerce movement, and it might benefit your ecommerce brand. Accessing the search engine capabilities of social media means […]
What Is Multichannel Marketing vs. Omnichannel Marketing?
What Is Multichannel Marketing vs. Omnichannel Marketing? Creating a cohesive customer experience has always been the goal of marketers. But with so many digital channels to attend to, brands can become lost. Multichannel and omnichannel marketing offer two distinct schemes for managing the growing storm of marketplaces, platforms, and digital spaces. Explore the world of […]
What Type of Content Helps You Build Your Audience?
What Type of Content Helps You Build Your Audience? The reign of content has only just begun. We all know the importance of well-crafted content in establishing yourself online, but where does it come in with audience building – and how do you know which type of content to use? The short answer is: it […]
6 Examples of Social Commerce Platforms for Your eCommerce Site
If you work in eCommerce, keeping up with the trends and features on multiple social commerce platforms is crucial to optimizing your marketing strategy. Scrolling through your Instagram feed, it looks remarkably different than it did a few years ago. With product tags on every picture and in-app checkout options, we’ve come a long way […]
Successful Marketing for the Omnichannel Customer Journey
Marketing for the Omnichannel Customer Journey The customer journey has become more complex with the introduction of the digital age, and social media’s influence has only increased that complexity. Rather than seeing an ad on TV and heading straight into a brick-and-mortar store, consumers have millions more options than they used to. Mobile apps give […]
Social Shopping Platforms: The Future of Ecommerce
Social Shopping Platforms: The Future of Ecommerce Online shopping keeps getting easier. With evolving technology, a growing social media user base, and functionality designed for integrated purchasing, we see shoppable products everywhere. Users can browse their social media feeds, view product pins, and purchase in real time without ever leaving the app. That new and […]
A Digital Marketing Strategy for Your Target Audience
View our tips for finding and reaching a target audience with your digital marketing campaign and building a buyer persona with demographics and psychographics. When running a digital marketing campaign, you may not always be looking to reach the broadest audience possible. A small business or a specialty service may have a specific audience they’re […]
Find the Hottest Hashtags on TikTok to Grow Your Following
Find the Hottest Hashtags on TikTok to Grow Your Following If TikTok is part of your digital marketing strategy, you’ve likely invested time into understanding how hashtags come into play. Along with the production of high-quality content, specified engagement with users, and adherence to TikTok best practices, developing a solid hashtag strategy can benefit your […]
Adding Alt Text on Instagram into Your Strategy: The Why and How
Adding Alt Text on Instagram into Your Strategy Alt text options have been around the internet long before Instagram released the feature in November of 2018, but its use on the app has become a staple for business accounts. The rise in accessibility features like alt text means that users with visual impairments can enjoy […]
Timeless Tips for Beating the Instagram Algorithm
Timeless Tips for Beating the Instagram Algorithm You’ve heard about the infamous “algorithm,” an omnipresent, all-knowing Big Brother that makes decisions about your every move online. The algorithm exists on every search-capable app and site we have access to, including Instagram and other social media platforms. But Instagram recently updated its algorithm. The updated algorithm […]
Using TikTok for Business As Part Of Your Social Media Marketing
Using TikTok for Business as Part of Your Social Media Marketing Discover if using TikTok for Business could benefit you. Learn what options are available and how to leverage Influencer Marketing in your campaigns. Launched in 2018, TikTok is the fastest growing social media platform and probably the easiest one for marketers to find success. […]
What Branded Content Marketing Is And How It Works
What Branded Content Marketing Is And How It Works The ultimate goal of any form of marketing is to grab the audience’s attention and keep it as long as possible. Within that goal are several sub-goals such as selling a specific product or creating brand awareness. Traditional marketing promotes specific products using TV commercials, website […]
Geotargeting for Mobile Ads: Meeting the Right Audience
Geotargeting for Mobile Ads: Meeting the Right Audience A discussion of the benefits of geotargeting for mobile ads and how mobile location data can be used to strategically reach your target audience. Successful marketing involves an understanding of and the ability to cater to your target audience. But with tens of millions of brands in […]
Elevating Your Ad Campaigns with the TikTok Ads Library
Interested in making better use of the TikTok Ads Library for your ad campaigns? Learn to connect with your target audience and boost your marketing strategy. Over the past few years, we’ve seen TikTok fulfill its promise of revolutionizing digital advertising for brand partners. As TikTok continues to grow – seeing billions of app installs […]
How to Tailor Advertising with Geotargeting Facebook Ads
How to Tailor Advertising with Geotargeting Facebook Ads Learn about the options Facebook Geotargeting offers for your social media marketing. Discover how you can find custom audiences while maximizing your ad spend. If you’ve ever used Facebook – or any social media – you’ve likely seen ads that seem to know exactly where you are, […]
Reaching Beyond Your Target Audience with TikTok Promote
Reaching Beyond Your Target Audience with TikTok Promote How to use a TikTok Promote campaign to reach your target audience generating more website visits and increasing views for your highest achieving videos. Navigating the endless list of new features on each social media platform can be time-consuming, but staying on top of the game is […]
Adding Customer Journey Mapping to Your Marketing Strategy
Adding Customer Journey Mapping to Your Marketing Strategy Customer journey mapping in marketing is a visual representation of the buyer’s journey. Learn the benefits of the marketing funnel and implementation tips. A customer’s journey from awareness to loyalty is filled with hundreds of minute yet significant interactions with your business. Each point of connection gives […]
The Best Ways to Use TikTok to Promote Your Business
The Best Ways to Use TikTok to Promote Your Business Discover why you should be using TikTok as part of your digital marketing and how to best utilize TikTok videos and influencers to reach your target audience. TikTok is more than just the latest social media craze: It’s a platform offering a path to digital […]
Using Instagram Shoppable Tags to Engage Your Audience
Using Instagram Shoppable Tags to Engage Your Audience Learn everything you need to know about Instagram shoppable photo tags, who can use them, and how best to work them into your e-commerce marketing strategy. Social media changes constantly. That’s one of the most exciting yet frustrating things about it. You have your e-commerce marketing strategy […]
Integrating Shoppable Videos Into Your Ecommerce Strategy
Integrating Shoppable Videos Into Your Ecommerce Strategy It’s no secret that the ecommerce landscape is more competitive than ever in the wake of the coronavirus pandemic. The death of brick-and-mortar means online shopping is more popular than it ever has been – and why wouldn’t it be? Who doesn’t love saving a trip to the […]
How Digital Out Of Home Advertising Benefits Your Business
How digital out-of-home advertising benefits your business Technology touches every aspect of our lives, including marketing, so it was only a matter of time until the outdoor environment – long the territory of the interstate billboard or transit ads on the side of a bus – became digitized. Enter digital out-of-home advertising (DOOH), where marketers […]
What Is a Growth Marketing Strategy and How Can You Implement It?
How to implement a growth marketing strategy Growth marketing is a strategy for increasing engagement while gaining new customers or users. Learn how using it can add value throughout the marketing funnel. Every business, from e-commerce startups to enterprises, is learning to see the practices of new digital marketing strategies as industry standards. Whether you’re […]
Examples of Customer Acquisition Strategy in Action
Examples of customer acquisition strategy in action Read customer acquisition strategy examples using content marketing, referrals, email, shoppable content, and through social media via TikTok and influencers. A customer acquisition strategy is the strategic process of how your brand will gain new customers or users. Acquiring new customers is a fundamental goal for any business, […]
What’s the Difference Between Paid, Owned, and Earned Media?
What’s the Difference Between Paid, Owned, and Earned Media? Owned, paid, and earned media are three sects of the media beast, each as important as the last. They differ in their benefits, applications, and influence, but all three are requisites for a successful digital strategy in any industry. Learn more about some of the approaches […]
4 Examples of Earned Social Media Tactics to Apply Today
Learn to leverage influencers and SEO for greater brand recognition beyond paid ads. Find out why developing an earned media strategy is so cost-effective. Earned media is a powerful, overlooked social media strategy you should be using. An earned media strategy allows influencers, consumers, or businesses to amplify your brand on their platforms with genuine […]
What Is Influencer Marketing and Why Is It Important?
Influencers. Some may scoff at the very mention of “influencer marketing,” but modern marketing strategies cannot afford to overlook this booming marketing campaign type. Influencer marketing can find its roots in the early days of social media. What were then known simply as “brand ambassadors” have now exploded into a multi-billion dollar industry. According to […]
Performance Marketing Basics: Everything You Need to Know
What is Performance Marketing? Performance marketing? Influencer marketing? Social commerce? Marketing has enough terms to make even the most experienced marketer’s head spin. And that’s where we come in to help. So what is performance marketing exactly? Most marketers will have their own definitions of what has grown to be a more comprehensive term, but […]
What is Social Commerce and Shoppable Content?
What Is Social Commerce and Shoppable Content? Social Commerce? Shoppable Content? These terms may have not existed 20 years ago, but they are here and more powerful than you know. With the emergence of social media in the early-2000s, social commerce has gained momentum, enough to convince Accenture (NYSE:ACN) that it will grow three times […]
How the TikTok Algorithm Works and How to Leverage It
Struggling to get noticed on TikTok? Discover the secrets of the TikTok algorithm and how it can skyrocket your social media presence and user engagement. In just a few years, TikTok has become one of the most valuable platforms for marketers to win new customers and stay top of mind with existing ones. TikTok boasts […]
How Are Rich Media Ads Different from Other Ad Formats?
Rich media ads differ from other formats because they are interactive and use multimedia elements. Read on to learn how rich media ads work and when to use one.
A Quick Guide to Using Instagram Ads and Other Features
A Quick Guide to Using Instagram Ads and Other Features Use our quick guide to start reaching your target audience with Instagram ads. Discover new Instagram features and changes like a push towards video ads. Advertising on Instagram can be tricky — it’s a highly saturated platform constantly changing to maintain an increasingly fickle user […]
How to Calculate and Use Return on Ad Spend (ROAS)
ROAS, ROAS, ROAS. If you have anything to do with online advertising or e-commerce, you probably hear ROAS referenced a couple of thousand times a day. It makes sense – ROAS is the single most important metric when it comes to whether your company’s ad campaigns are actually working to generate revenue in the context […]
Why Performance Marketing Works for Direct-to-Consumer Brands
Is your D2C (direct-to-consumer) brand testing the waters of performance marketing yet? D2C (DTC) is here to stay. With the pandemic pushing everyone inside for a year or more, how, why, and where people buy is almost entirely different from how it was just a few years ago. The customer experience is vastly different now […]
Leveraging Customer Touchpoints to Improve Customer Experience
Using customer touchpoints on social media and OOH ads allows you to improve your target audience’s customer experience to foster loyalty and repeat business. Customers’ interactions and experiences with your brand significantly influence their perception and relationship with your company. That’s why it’s crucial to deeply understand your target audience and continuously assess and curate […]
Boosting Your Email Engagement for Lasting Results
The opportunity is ripe to grow your bottom line via a robust email marketing campaign – and it’s not even that difficult. The trick is to understand the trends and regulations that are currently ruling the email marketing ecosystem. Here are some trends you should account for in your email strategy as we move into 2022.
Developing a Winning Digital Content Strategy
With a more crowded digital landscape than ever, executing an effective content strategy that reaches your audience and entices them to take action requires more preparation, understanding and effort than ever.
What is Digital Advertising? Types of Online Marketing
Digital advertising drives brand success through diverse formats and channels. Types: performance, PPC, SEO, native/display ads, paid social, email, content. Digital advertising is every brand’s key to success. As our world continues to move away from physical media in favor of online content, digital advertising is becoming the primary path to connect with customers and […]
Social Media Tips to Crush Black Friday eCommerce & Cyber Monday
Prepare your eCommerce site for Cyber Monday and Black Friday Sales. Read tips to optimize your social media marketing strategy and customer experience. Thanksgiving Day is right around the corner, meaning Black Friday Cyber Monday (BFCM), the shopping event of the year, is nearly upon us to kick off the holiday shopping season. Eager shoppers […]
Pros & Cons of a TikTok Creator Account vs. Business Account
Can’t decide between a TikTok Creator or Business Account? Learn which is the best fit for your marketing strategy, from analytics tools to engagement boosts. TikTok, the app known best for its sophisticated algorithm, diverse content, high engagement, and organic reach, is the place where brands can take their social media marketing strategy further. TikTok […]
Tone of Voice and Your Brand Identity on Social Media
Tone of Voice and Your Brand Identity on Social Media Define brand identity with a consistent personality by considering the audience, creating guidelines, and adapting to different social media platforms. Say what you mean and mean what you say. This is a solid piece of life advice that someone probably gave you as a kid. […]
Performance Marketing: A Quick Optimization Overview
Learn how performance marketing differs from brand marketing and how to leverage this marketing strategy to optimize conversions, brand awareness and ad spend. Digital marketing strategies encompass a range of different specializations. It isn’t uncommon to feel a little overwhelmed and, at times, confused about what they all mean for a business or marketing teams […]
6 TED Talks / Podcasts to Help You with Social Media
Social media is an ever-changing platform, we totally understand that it can feel like a full-time job just trying to keep up with times. That being said, we grabbed six (6) TEDx/podcasts we thought you could pick up a trick or two from.
Anticipating & Targeting Social Media Marketing Trends
Staying ahead of social media trends takes focus. Learn how your brand can connect with audiences using short-form videos, micro-influencers, and authenticity. The pace of professional social media marketing is fast! With constantly evolving platforms and shifting trends, you can’t afford to let your social media strategy gather dust. Stagnation? Not an option. Even as […]
20 Resources That’ll Make You Better at Digital Marketing
We’re sharing 20 FREE resources to help you level up your digital marketing toolkit. Whether you’re running a PPC campaign, managing content marketing campaigns or simply looking to learn something new, you’ll benefit from these resources.
Boost Brand Awareness and Engagement with Branded Hashtags
Branded hashtags boost brand awareness and user engagement on social media, optimized with metrics tracking. They should be concise and align with brand values. Hashtags are one of the most effective social media tools to stay relevant, target an audience, generate conversation, and build your brand’s identity. But what is a branded hashtag, and how […]
10 Things Your Competitors Can Teach You About Social Media
One of the most effective tactics in a successful social media strategy is oftentimes to analyze or follow the competition. The goal isn’t to copy and paste what they are doing, but rather evaluate your competitors’ strengths to find what will work for your business. Wherever you are in your journey as an entrepreneur – […]
Expert Tips for Using Emoji Marketing in Social Media
Emojis can boost engagement when used sparingly. For marketing, make sure your emojis reflect brand personality. If you use them wisely, they can pack a punch! From Unicode’s first emoticons to the expansive emoji keyboard we navigate today, the use of emojis has transformed how we communicate. These once-simple digital facial expressions have evolved into […]
Instagram Reels vs. TikTok: Social Media Tips for Marketers
Learn to take stock of your brand’s messaging, your target demographic, and the short-form video content you are publishing to get TikTok and Reels working for you! Hit the “Whoa!” There’s a New TikTok Rival?! Anyone familiar with social media marketing has probably figured out that TikTok is much more than an app featuring dance […]
10 Tips From an Internal Recruiter
Resumes are not only a summary of your professional experience, they are also the source of stress for many people looking to enter the workforce or make a career pivot. Recruiters are notoriously known for spending less than a minute viewing a document that has probably taken hours for the candidate to write–and this is […]
