How Digital Out Of Home Advertising Benefits Your Business

How digital out-of-home advertising benefits your business Technology touches every aspect of our lives, including marketing, so it was only a matter of time until the outdoor environment – long the territory of the interstate billboard or transit ads on the side of a bus – became digitized. Enter digital out-of-home advertising (DOOH), where marketers […]

Integrating Shoppable Videos Into Your Ecommerce Strategy

Integrating Shoppable Videos Into Your Ecommerce Strategy It’s no secret that the ecommerce landscape is more competitive than ever in the wake of the coronavirus pandemic. The death of brick-and-mortar means online shopping is more popular than it ever has been – and why wouldn’t it be? Who doesn’t love saving a trip to the […]

What Is a Growth Marketing Strategy and How Can You Implement It?

How to implement a growth marketing strategy Growth marketing is a strategy for increasing engagement while gaining new customers or users. Learn how using it can add value throughout the marketing funnel. Every business, from e-commerce startups to enterprises, is learning to see the practices of new digital marketing strategies as industry standards. Whether you’re […]

What’s the Difference Between Paid, Owned, and Earned Media?

What’s the Difference Between Paid, Owned, and Earned Media? Owned, paid, and earned media are three sects of the media beast, each as important as the last. They differ in their benefits, applications, and influence, but all three are requisites for a successful digital strategy in any industry. Learn more about some of the approaches […]

Examples of Customer Acquisition Strategy in Action

two people shaking hands

Examples of customer acquisition strategy in action  Read customer acquisition strategy examples using content marketing, referrals, email, shoppable content, and through social media via TikTok and influencers. A customer acquisition strategy is the strategic process of how your brand will gain new customers or users. Acquiring new customers is a fundamental goal for any business, […]

4 Examples of Earned Social Media Tactics You Can Apply Today

4 Examples of Earned Social Media Tactics Earned media is when consumers or other businesses speak your praise on their own platforms. Learn 4 strategies you can apply to increase your organic exposure. What Is Earned Media? Earned media refers to all the exposure you make organically, that is, without direct paid advertising. It happens […]

What Is Influencer Marketing and Why Is It Important?

Influencers. Some may scoff at the very mention of “influencer marketing,” but modern marketing strategies cannot afford to overlook this booming marketing campaign type.  Influencer marketing can find its roots in the early days of social media. What were then known simply as “brand ambassadors” have now exploded into a multi-billion dollar industry. According to […]

Performance Marketing Basics: Everything You Need to Know

What is Performance Marketing? Performance marketing? Influencer marketing? Social commerce? Marketing has enough terms to make even the most experienced marketer’s head spin. And that’s where we come in to help. So what is performance marketing exactly? Most marketers will have their own definitions of what has grown to be a more comprehensive term, but […]

What is Social Commerce and Shoppable Content?

What Is Social Commerce and Shoppable Content? Social Commerce? Shoppable Content? These terms may have not existed 20 years ago, but they are here and more powerful than you know. With the emergence of social media in the early-2000s, social commerce has gained momentum, enough to convince Accenture (NYSE:ACN) that it will grow three times […]

How The TikTok Algorithm Works In 2022

How The TikTok Algorithm Works In 2022

In the span of just a few years, TikTok has become one of the most valuable platforms for marketers to win new customers and stay top-of-mind with existing ones. When you combine TikTok’s status as most downloaded app in 2022, the reality that it’s the most popular app amongst the biggest generations in Gen Z […]

How To Advertise On Instagram

Marketing Director explains social media instagram advertising

Latest Instagram Updates and a Quick Start Guide to Advertising Advertising on Instagram can be a difficult thing — it’s an extremely saturated platform that is constantly changing in order to maintain an increasingly fickle userbase. However, if executed correctly, Instagram advertising can (and should) be a crucial part of your business’ revenue.  With a […]

How To Calculate ROAS

A marketing director reviews the performance data of a recent ad campaign. ROAS is trending upward over the last quarter.

How to Calculate and Use the Return On Ad Spend (ROAS) Formula ROAS, ROAS, ROAS.  If you have anything to do with online advertising or e-commerce, you probably hear ROAS referenced a couple of thousand times a day.  It makes sense – ROAS is the single most important metric when it comes to whether your […]

Why D2C Brands Are Moving Towards Performance Marketing

Is your D2C (direct-to-consumer) brand testing the waters of performance marketing yet? It’s 2022 and D2C is here to stay. With the pandemic pushing everyone inside for a year or more, how, why and where people buy is almost completely different from how it was just a few months ago.  More people are going online […]

Why OOH Advertising is Effective In Reaching Millennials and Gen Z

When planning an advertising strategy targeted at Millennials and Gen Z, it’s easy to overlook Out Of Home (OOH) advertising.  Gen Z and Millennials are digital natives and digital almost-natives. They use their devices more than any other generation, so it stands to reason that they would like advertising that is native to where they […]

Top Email Marketing Trends to Look Out For in 2022

The opportunity is ripe to grow your bottom line via a robust email marketing campaign – and it’s not even that difficult. The trick is to understand the trends and regulations that are currently ruling the email marketing ecosystem. Here are some trends you should account for in your email strategy as we move into 2022.

How To Create A Winning Content Strategy for 2022

With a more crowded digital landscape than ever, executing an effective content strategy that reaches your audience and entices them to take action requires more preparation, understanding and effort than ever.