10 Tips From an Internal Recruiter
Resumes are not only a summary of your professional experience, they are also the source of stress for many people looking to enter the workforce or make a career pivot. Recruiters are notoriously known for spending less than a minute viewing a document that has probably taken hours for the candidate to write–and this is […]
Instagram Reels vs. TikTok: Social Media Tips for Marketers
Learn to take stock of your brand’s messaging, your target demographic, and the short-form video content you are publishing to get TikTok and Reels working for you! Hit the “Whoa!” There’s a New TikTok Rival?! Anyone familiar with social media marketing has probably figured out that TikTok is much more than an app featuring dance […]
Expert Tips for Using Emoji Marketing in Social Media
Emojis can boost engagement when used sparingly. For marketing, make sure your emojis reflect brand personality. If you use them wisely, they can pack a punch! From Unicode’s first emoticons to the expansive emoji keyboard we navigate today, the use of emojis has transformed how we communicate. These once-simple digital facial expressions have evolved into […]
10 Things Your Competitors Can Teach You About Social Media
One of the most effective tactics in a successful social media strategy is oftentimes to analyze or follow the competition. The goal isn’t to copy and paste what they are doing, but rather evaluate your competitors’ strengths to find what will work for your business. Wherever you are in your journey as an entrepreneur – […]
Boost Brand Awareness and Engagement with Branded Hashtags
Branded hashtags boost brand awareness and user engagement on social media, optimized with metrics tracking. They should be concise and align with brand values. Hashtags are one of the most effective social media tools to stay relevant, target an audience, generate conversation, and build your brand’s identity. But what is a branded hashtag, and how […]
20 Resources That’ll Make You Better at Digital Marketing
We’re sharing 20 FREE resources to help you level up your digital marketing toolkit. Whether you’re running a PPC campaign, managing content marketing campaigns or simply looking to learn something new, you’ll benefit from these resources.
Anticipating & Targeting Social Media Marketing Trends
Staying ahead of social media trends takes focus. Learn how your brand can connect with audiences using short-form videos, micro-influencers, and authenticity. The pace of professional social media marketing is fast! With constantly evolving platforms and shifting trends, you can’t afford to let your social media strategy gather dust. Stagnation? Not an option. Even as […]
6 TED Talks / Podcasts to Help You with Social Media
Social media is an ever-changing platform, we totally understand that it can feel like a full-time job just trying to keep up with times. That being said, we grabbed six (6) TEDx/podcasts we thought you could pick up a trick or two from.
Performance Marketing: A Quick Optimization Overview
Learn how performance marketing differs from brand marketing and how to leverage this marketing strategy to optimize conversions, brand awareness and ad spend. Digital marketing strategies encompass a range of different specializations. It isn’t uncommon to feel a little overwhelmed and, at times, confused about what they all mean for a business or marketing teams […]
Tone of Voice and Your Brand Identity on Social Media
Tone of Voice and Your Brand Identity on Social Media Define brand identity with a consistent personality by considering the audience, creating guidelines, and adapting to different social media platforms. Say what you mean and mean what you say. This is a solid piece of life advice that someone probably gave you as a kid. […]
What is Digital Advertising? Types of Online Marketing
Digital advertising drives brand success through diverse formats and channels. Types: performance, PPC, SEO, native/display ads, paid social, email, content. Digital advertising is every brand’s key to success. As our world continues to move away from physical media in favor of online content, digital advertising is becoming the primary path to connect with customers and […]
