shoppable content
360º Walmart Campaign
Organic Social
Organic social content creation across all “So Yummy” social platforms
All recipes shoppable at Walmart.com
Paid CPA Ads
Paid CPA dynamic ads driving
direct awareness and action of shopppability through custom creative
Long-Form Content
Starting with our first shoppable show, Unbox’d driving shoppability
Distributed on TV, Facebook Watch and YouTube
Leveraging So Yummy and influencer audiences to maximize reach
Organic Social
Organic social content creation across all “So Yummy” social platforms
All recipes shoppable at Walmart.com
Long-Form Content
Starting with our first shoppable show, Unbox’d driving shoppability
Distributed on TV, Facebook Watch and YouTube
Leveraging So Yummy and influencer audiences to maximize reach
Paid CPA Ads
Paid CPA dynamic ads driving
direct awareness and action of shopppability through custom creative
Organic Social
Mass reach and awareness through organic distribution, plus introduction of shoppable recipes
AWARENESS
85M+
total views
ENGAGEMENT
4.4M+
total reactions and engagements with the content
Paid CPA Ads
Dynamic ads driving direct awareness and action of shoppability through custom creative
ENGAGEMENT
9M+
total reactions and engagements with the content
AWARENESS
9.6M+
total views
Increased ROAS
63%
Garnered direct purchases
27K+
Long-Form Content
Starting with our first shoppable show, Unbox'd, audiences can get the ingredients from the show directly to their home!
ENGAGEMENT
6.9M+
total reactions and engagements with the content
AWARENESS
1.2M+
total views
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We don’t shy away from flexing
our leadership and future-focused vision.